The first Guerrilla e-Marketing seminar at Kingston Maurward in October went down a storm with nearly 100 people packed in to the seminar room.

Slight panic to begin with as we didn’t have Internet access - so unfortunately, we couldn’t do any live demos. But the sheer number of local businesses present proved that owner managers are waking up to the fact that Social Media networks like Facebook, Linked In and Twitter are tools that need to be understood - and if they are appropriate, embraced within the business.

I am just putting the finishing touches to the second date of the Guerrilla e-Marketing seminars for Business Link that is due to take place in Verwood, near Bournemouth.

Will try and make it slightly different to the material we used at Kingston Maurward so I make it more relevant to the local area and businesses attending.

Guerrilla e-Marketing for 2010

If you missed the introduction to the first seminar - Guerilla emarketing is:-

"An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

The fact that Google and the other search engines have recently integrated real-time search within their search engines - picking up feeds from the likes of Twitter - it makes it even more important for businesses to be aware of the changing search engine landscape if they want to keep ahead of the game when it come to search engine optimisation.

Hopefully, there will be plenty of material for you to start thinking how to start to exploit the likes of Facebook, Linked In and Twitter.

Look forward to seeing you on the 20th January.

If you can’t make it - I will post a copy of the Guerrilla e-Marketing slides after the event, plus some tip sheets for creating Twitter and LinkedIn profiles as well as building a Facebook Business Fan Page.

I know there are still places left on the seminar - so to make a booking follow this link - Guerrilla eMarketing Verwood Booking or contact the Business Link Events team on 0845 0707 747 or via events@businesslinksw.co.uk