The online landscape is changing – see how you can use Social Media to listen, learn and engage with your customers.
Getting The Best Out Of Social Media
You have probably noticed that the online world has gone crazy for the likes of Twitter, Facebook, Linkedin, Google+ and more recently Pinterest and Instagram. Social Media is one of those tools that you don’t know what you are missing until you have jumped in and started using them.
We have had the pleasure of working with some great organisations including providing training and seminars for Dorset Police and the British Holiday Homes & Parks Association. And we are particularly proud to have supported West Dorset District Council with their Sailing 2012 social media campaign during the Olympics.
Our team at Key Multimedia are experts in creating, managing, monitoring and analysing social media campaigns for a wide range of different clients. Whether you are starting from scratch or have a substantial social media presence already, we can help you maximise your social media potential, build your brand and stay one step ahead of the competition.
The social media services we offer are highly flexible – we can give you a hands-on approach taking full control of your social media campaign and all the work involved with it; or a more consultancy and guidance-based service, in which we share our expertise, show you the best tools and tell you how to get the most out of them. The choice is entirely yours.
Social Media Set-up, Management and Training
If you know you need to be involved in social media, but don’t know where to start, we can help you with each step of implementing a successful social media campaign. Our first stage will always be to research your market and find out which networks your customers are using, for example Twitter, Facebook, Linkedin, Google+, Pinterest, forums or blogs.
Once we have identified which social networks are the best for your business, we can take you through the process of setting up your profiles, adding contacts, and making sure your message reaches out to all the right people. We can also help you with what to say, how to say it and when to say it, and will introduce you to some tools which will make your life an awful lot easier in this regard.
If you would like us to take on full management of your social media campaign from our Dorset office, we can keep you updated with regular reports on the progress of your campaign, so you will still be in the loop every step of the way.
Advanced – Social Media Monitoring and Analysis
Social media monitoring is one of the most exciting and cutting edge growth areas in technology at the moment. It allows you to listen, analyse and engage with your target market, giving you unprecedented insight and opportunity to improve the way you market your business. We have several of the leading monitoring tools in-house currently, meaning we can offer monitoring services with varying levels of sophistication depending on your needs, preferences and budget.
To give you an idea of the uses and capabilities of these tools, here are five things social media monitoring can do for you:
- Sentiment Research – Find out whether people are saying good or bad things about your business online
- Market Research – Find out what people in your target market are looking for, and then provide it.
- Lead Generation – Find people who need your product and are in the process of making a purchasing decision, enabling you to jump in and make a sale.
- Customer Service – Boost your brand image by responding to queries, comments or criticisms of your business being made online.
- Identify Influencers – Find and engage with social media advocates who can use their reach and influence online to help you promote your business.
If you are ready to take your social media marketing strategy to the next level, give us a call on 01305 542000 or feel free to request a quote.Call or Email now to discuss your project