Guerrllia Marketing is one of those unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Sometimes they just happen – other times they are carefully planned to make them propagate in a viral way very quickly.

In this Seminar, Dave Lakins looks at some of the latest opprtunities in Social Media and gives some tips on how to make best use of them.

Download the presentation - Guerrila E-Marketing 4.2MB

Business Link - Kingston Maurwood College - 14th October 2009; Sturminster Newton - 22nd October 2009

The World Wide Web has gone through rapid development since its launch in 1991 and businesses have tried to find new and exciting ways to harness the marketing power of this amazing tool. The business landscape has also changed and 2008 had a major impact on business confidence. As many small businesses look to tighten their belts, this seminar provides some practical ideas to generate business and raise your profile using the Internet whilst keeping your own marketing spend to a minimum.
Topics include :- creating an online strategy that works, how the recession has affected visitor behaviour; tips and tools for search engine optimisation and Pay-Per-Click; how to improve your online presence by using social media tools.

Download the presentation - Web techniques to boost your business 7.5MB

Business Link - The Exchange, Sturminster Newton - 7th July 2009; Stonehouse Court Hotel, Gloucestershire - 8th July; Swindon Town Football Club - 9th July 2009 & Town & Country Lodge, Bristol - 15th July 2009

With statistics for online sales doubling year on year, the need for new businesses to take
the step online has never been so important. But taking those first steps can be daunting.
This seminar highlights practical advice and tips in order to give you the best opportunity
for establishing a successful online business. Topics include key tips for establishing an
online business; choosing a web developer or going it alone; taking online payments;
selling online and the law; and marketing your website to generate sales.

Download the presentation - Establishing a Successful Online Business 1.5MB

Business Link - Dorchester Football Club - 5th February 2009 & Bournemouth University- 24th September 2008

In today’s connected world a website is a vital tool in the marketing armoury.  You need to ensure that your business’s web presence properly reflects your offer and that it meets the needs of your clients.  However, it is often believed that site development is complex.  This does not have to be the case and this non-technical seminar will show you how it’s done.  You will learn how to plan for a successful site, look at various building options available and be introduced to some tools to update and control your site.

View the presentation - Planning and Running a Successful Website 2.9MB
Business Link 13 January 2009

A short presentation that focuses on how the Internet is changing and the new online marketing opportunities that are available for businesses.
Download the presentation - Internet Marketing in 2008 2.9MB
Creative Dorset - 16 October 2008

A short presentation that highlights some of the natural Search Engine Optimisation (SEO) techniques for achieving high rankings in Google.

Download the presentation - How to make Google love your website 1.7MB

Business Link - Shaftesbury School - 17th July 2008

A short presentation that focuses on how the Internet is changing and the new online marketing opportunities that are available for businesses. It highlights the move towards consumer use of mobile devices and the desire to share information as well as exploring the social networking opportunities.

Download the presentation - Internet Marketing in 2008 1.2MB

PLATO - Poole Programme 2nd July 2008 & Basingstoke Programme - 23rd May 2008

A short presentation that focuses on the fundamentals of building a website. If you are considering a website for the first time or thinking of updating an existing site - this presentation will take you through the steps to ensure you get a website that works and meets your business objectives.

Download the presentation - Creating a website strategy that works 941KB
Bournemouth Business School / Business Link / South West Design Programme - 18th March 2008

A short presentation that explores ways in which you can promote and market your website. Search engine optimisation and the importance of social networking are two of the subjects covered.

Download the presentation - A winning formula for website promotion - Part 1 3MB
Business Link - 6th & 12th March 2008

A in-depth look at putting the issues discussed in Part 1 into practice. Developing a website strategy, defining your audience, keyword research, search engine optimisation and promoting your website are all covered.

Download the presentation - A winning formula for website promotion - Part 2 900KB

Business Link - 6th & 12th March 2008

A workbook template to help you develop the perfect wesite strategy. Ideal for new websites and for webite owners wishing to revamp their website or build a new site. The workbook takes you through a series of questions helping you focus on the primary objectives and key target audiences for your website.

Download the workbook - A winning formula for website promotion workbook 26KB

Business Link - 6th & 12th March 2008

A short presentation for business owners of what is driving technology trends in 2008. A look at the dominace of search, wireless communication, social networking and Web 2.0.

Download the presentation - Internet and the Use of Technology 900KB

Business Link / PLATO - 4th March 2008

Simple tools and techniques to review your own website and make sure it is ready to receive visitors. And once they arrive, how to interact with them effectively and gain that all important sale or enquiry.

Download the presentation - Is your website ready for the web
Business Link - 24th April, 1st May, 2nd May 2007