Key Multimedia regularly creates and delivers seminars across Dorset, Hampshire & the South of the UK covering many popular web and online marketing subjects such as:
- search engine optimisation
- e-marketing
- e-commerce
- developing effective content for a website
- Internet strategy development
Please feel free to download copies of the presentation slides (available in PDF format) and follow the suggested resource links - we have tried them all out - so we are sure you will find them useful too.
BH&HPA Scotland AGM - Edinburgh - Social Media for Parks Seminar (Nov 2011)
A short seminar on how Holiday Parks can take advantage of Social Media at the BH&HPA Scotland 2011 Conference in Edinburgh. How can Parks invest time and resource in Twitter and Facbook and ensure that they manage TripAdvisor and other Review websites?
Download the presentation - Social Media for Holiday Parks. 
5MB
George Albert Hotel - Search Engine Seminar
A short seminar on how to get your website found in the Search Engine
Download the presentation - Search Engine Optimisation for Your Business. 2MB
Dorchester BID - Social Media Workshop
A morning seminar on how to use Social Media tools such as Twitter, Facebook and Blogging
Download the presentation - Keyword Research for Social Media. 1.4MB
Download the presentation - How to use Twitter. 3.7MB
Download the presentation - How to use Facebook for Business. 3.5MB
Download the presentation - How to use Blogs. 3.5MB
Dorchester BID - Websites - how to make them really work for your business
A morning seminar on how to ready your website for the new generation of “connected” consumer. How to prepare your website, target specific customer groups and use Social Media tools to connect with them.
Download the presentation - Websites - how to make them really work for your business. 8.5MB
BH&HPA - Social Networking: Opportunity or Threat ?
A short seminar on the opportunities and threats of Social Media at the BH&HPA 2011 Conference in Kenilworth. Should Parks invest time and resource in Twitter and Facbook and how should they manage TripAdvisor and other Review websites?
Download the presentation - BH&HPA - Social Networking: Opportunity or Threat ? 4.5MB
BH&HPA - Search Engine Optimisation: Keys to Success
What are the keys to success in the Search Engines and how do Parks need to tackle it. With consumers relying more on their mobile phones to access the Internet how does that affect a Parks SEO strategy?
Download the presentation - BH&HPA - Search Engine Optimisation: Keys to Success 2.8MB
DORMEN - Dorset Business Mentoring Service - Social Media
A short seminar on Social Media at the Christmas meeting of DORMEN - the Dorset Mentoring Service.
Download the presentation - DORMEN - Social Media 5.5MB
Business Link Dorset Business Clubs - Social Media
Series of Seminars around Dorset for Business Link. In this Seminar, Dave Lakins introduces Social Media and discusses how Twitter, Facebook and LinkedIn can be used by small businesses.
Download the presentation - Business Clubs - Social Media 5.6MB
BH&HPA Southern Counties - Online Marketing for Holiday Parks
Best of British Holiday Parks - Online Marketing for Holiday Parks
The top 50 Holiday Parks in Britain gather every six months to share best practice and discuss issues affecting the sector. With online bookings and Social Media having such a dramatic affect on the way customers are now choosing and booking their holidays it has never been more important to embrace the technology and these ideals.
Best of British Holiday Parks Seminar 18th October 2010, Windermere - In this Seminar, Dave Lakins looks at the fundamentals of Online Marketing and how Social Media is affecting the Holiday Park sector
Download the presentation - Online Marketing for Best of British Holiday Parks 5.6MB
BH&HPA Southern Counties - Online Marketing for Holiday Parks
Social Media is having a dramatic effect on the way customers are now choosing and booking their holidays. In an age where customers are turning to online reviews and Facebook to help make their choice of destination it has never been more important for Holiday Parks to understand the medium.
Holiday Park Seminar 28th September 2010 - In this Seminar, Dave Lakins looks at the impact of Social Media on the Holiday Park sector
Download the presentation - Online Marketing for Holiday Parks 2.1MB
Web techniques to Boost Your Business - Dental Practices
Dental Practice Seminar - Newbury - 24th June 2010 - In this Seminar, Dave Lakins and James Hart looks at what makes a winning website for a group of Dental Practices
Download the presentation - Web Techniques to Boost Your Business - Dental Practices 4.9MB
Business Link - Kingston Maurwood College - 14th October 2009; Sturminster Newton - 22nd October 2009
Guerrilla e-Marketing
Guerrllia Marketing is one of those unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Sometimes they just happen – other times they are carefully planned to make them propagate in a viral way very quickly.
In this Seminar, Dave Lakins looks at some of the latest opprtunities in Social Media and gives some tips on how to make best use of them.
Download the presentation - Guerrila E-Marketing 4.2MB
Business Link - Kingston Maurwood College - 14th October 2009; Sturminster Newton - 22nd October 2009
Web techniques to boost your business
The World Wide Web has gone through rapid development since its launch in 1991 and businesses have tried to find new and exciting ways to harness the marketing power of this amazing tool. The business landscape has also changed and 2008 had a major impact on business confidence. As many small businesses look to tighten their belts, this seminar provides some practical ideas to generate business and raise your profile using the Internet whilst keeping your own marketing spend to a minimum.
Topics include :- creating an online strategy that works, how the recession has affected visitor behaviour; tips and tools for search engine optimisation and Pay-Per-Click; how to improve your online presence by using social media tools.
Download the presentation - Web techniques to boost your business 7.5MB
Business Link - The Exchange, Sturminster Newton - 7th July 2009; Stonehouse Court Hotel, Gloucestershire - 8th July; Swindon Town Football Club - 9th July 2009 & Town & Country Lodge, Bristol - 15th July 2009
Establishing a Successful Online Business
With statistics for online sales doubling year on year, the need for new businesses to take
the step online has never been so important. But taking those first steps can be daunting.
This seminar highlights practical advice and tips in order to give you the best opportunity
for establishing a successful online business. Topics include key tips for establishing an
online business; choosing a web developer or going it alone; taking online payments;
selling online and the law; and marketing your website to generate sales.
Download the presentation - Establishing a Successful Online Business 1.5MB
Business Link - Dorchester Football Club - 5th February 2009 & Bournemouth University- 24th September 2008
Planning and Running a Successful Website - Business Link
In today’s connected world a website is a vital tool in the marketing armoury. You need to ensure that your business’s web presence properly reflects your offer and that it meets the needs of your clients. However, it is often believed that site development is complex. This does not have to be the case and this non-technical seminar will show you how it’s done. You will learn how to plan for a successful site, look at various building options available and be introduced to some tools to update and control your site.
View the presentation - Planning and Running a Successful Website 
2.9MB
Business Link 13 January 2009
Internet Marketing in 2008 - Creative Dorset
A short presentation that focuses on how the Internet is changing and the new online marketing opportunities that are available for businesses.
Download the presentation - Internet Marketing in 2008 2.9MB
Creative Dorset - 16 October 2008
How to make Google love your Website
A short presentation that highlights some of the natural Search Engine Optimisation (SEO) techniques for achieving high rankings in Google.
Download the presentation - How to make Google love your website 
1.7MB
Business Link - Shaftesbury School - 17th July 2008
Internet Marketing in 2008
A short presentation that focuses on how the Internet is changing and the new online marketing opportunities that are available for businesses. It highlights the move towards consumer use of mobile devices and the desire to share information as well as exploring the social networking opportunities.
Download the presentation - Internet Marketing in 2008 1.2MB
PLATO - Poole Programme 2nd July 2008 & Basingstoke Programme - 23rd May 2008
Creating a website strategy that works
A short presentation that focuses on the fundamentals of building a website. If you are considering a website for the first time or thinking of updating an existing site - this presentation will take you through the steps to ensure you get a website that works and meets your business objectives.
Download the presentation - Creating a website strategy that works 941KB
Bournemouth Business School / Business Link / South West Design Programme - 18th March 2008
A winning formula for website promotion - Part 1
A short presentation that explores ways in which you can promote and market your website. Search engine optimisation and the importance of social networking are two of the subjects covered.
Download the presentation - A winning formula for website promotion - Part 1 3MB
Business Link - 6th & 12th March 2008
A winning formula for website promotion - Part 2
A in-depth look at putting the issues discussed in Part 1 into practice. Developing a website strategy, defining your audience, keyword research, search engine optimisation and promoting your website are all covered.
Download the presentation - A winning formula for website promotion - Part 2 900KB
Business Link - 6th & 12th March 2008
A winning formula for website promotion - Work Book
A workbook template to help you develop the perfect wesite strategy. Ideal for new websites and for webite owners wishing to revamp their website or build a new site. The workbook takes you through a series of questions helping you focus on the primary objectives and key target audiences for your website.
Download the workbook - A winning formula for website promotion workbook 26KB
Business Link - 6th & 12th March 2008
Internet and the use of Technology
A short presentation for business owners of what is driving technology trends in 2008. A look at the dominace of search, wireless communication, social networking and Web 2.0.
Download the presentation - Internet and the Use of Technology 900KB
Business Link / PLATO - 4th March 2008
Website Planning & Internet Marketing - Is your website ready for the web
Simple tools and techniques to review your own website and make sure it is ready to receive visitors. And once they arrive, how to interact with them effectively and gain that all important sale or enquiry.
Download the presentation - Is your website ready for the web
Business Link - 24th April, 1st May, 2nd May 2007
- Social Media Monitoring Case Study - Eurostar at Christmas
- Our advanced social media monitoring tools are capable of ...
- More info - Social Media Monitoring Case Study - Eurostar at Christmas
- How Blogging Can Improve Your Site's SEO
- We’re big fans of blogging as a way to boost your site’s SEO performance, but sometimes it can be hard to...
- More info - How Blogging Can Improve Your Site's SEO
- Can Google Predict the Christmas Number One?
- In an era of ever-falling music sales, the battle for the Christmas number one is one of the few events we still m...
- More info - Can Google Predict the Christmas Number One?
