Search Engine Optimisation
84% of searchers never make it passed the bottom of page two of Google’s results before they find one they like. With statistics like that it has never been more important to have a good SEO strategy for your website.
Why Concentrate on Search Engines
- 90% of Internet users turn to a search engine to begin their search.
- Over 250 million searches are carried out daily in the UK.
- 73% of all online transactions start with search engines.
- Google accounts for nearly 80% of all UK searches.
Search engines have become one of the primary ways that people find websites – and that means your customers too. Which is why a website with good search engine listings can see a dramatic increase in traffic. And with 84% of searchers never making it past the bottom of page two of Google’s results before finding one they like, it has never been more important to get your site to the top of the search engines.
Creating a website that has the potential to rank well on search engines is not a magic art and attaining good search engine visibility is certainly within the grasp of most website owners. Our SEO team love a challenge – and we have some great results that prove our worth. But we will also be realistic in what investment you will need to make in order to do well on the search engine rankings.
A Taster of Our Achievements
|Client / Keyword Phrases||Search Engine Positions|
|Courtney Hitchcock Wedding Photographer|
|Wedding Photographer Dorset||1st||1st|
|Wedding Photography Dorset||1st||2nd|
|Mens Summer Wetsuits||1st|
|Mens Winter Wetsuits||1st||2nd|
|Newlands Holiday Park|
|Dorset Holiday Park||2nd|
|Caravan Parks in Dorset||3rd|
|24 Hour Locksmiths||1st|
|On the Table|
|Herbal Remedies for Dogs||1st|
|Herbal Medicine for Dogs||1st|
|*Positions on UK versions of each search engine – checked 19th July 2012|
SEO Services We Offer
- Search Engine Strategy
Every business is different which is why we don’t offer a “one-size fits all” approach to SEO. For instance an e-commerce website will need a different approach to a general business website; an attraction website targeting local visitors will need a different strategy to one that is in a technical niche. We will work with you to find a strategy that will give you the best overall opportunity to rank well.
- Website Review and Analysis
A website review and analysis is a good starting point in any search engine optimisation work. A thorough report carried out by one of our team will highlight where you website might be failing and offer suggestions where improvements can be made for better search engine rankings.
- Keyword Research
Identifying keywords that your target audience actually use to find products and services like yours is probably the most important aspect of search engine optimisation. We will help you create a definitive list of keywords, spot trends and opportunities and then find the best way of exploiting them.
- Search Engine Optimisation
Having a well optimised website which receives high natural search engine results is important to ensure your business is found. We will work with you to ensure you pages are structured well and your content is optimised so that search engines will index your pages and can be found for your target keywords.
- Link Building Services
Google loves links, it is one of the things that makes the Internet work. However, with Google’s recent Panda and Penguin updates this area needs a little bit of care. In a nutshell, the more good quality links you have pointing to your site, the higher you will rank in the search engines. We offer a variety of link building services to fit in with your website strategy such as identifying authoritative websites, paid directory listings, blog posting and social networking.
- Information Architecture and Navigation
Creating a website that has both the potential to index and also be useable by your target audience is often a difficult task to get right. We can offer tips and advice on information architecture and navigation to ensure your website has the best chances to rank well and work well.
- Content Writing
When it comes to creating a website that is search engine friendly, “Content is King”. Creating copy that is useful to your visitors is a great starting point. We offer a full copywriting service for website content, blog postings and articles – with the main emphasis on creating copy that has the opportunity to rank well.
- Local, Mobile, Video, Images
The web moves at such a fast pace that what worked well for the search engines last year may not do the same this year. With the increase in mobile use there is now even more reason to target local search results for your customers that are on the move. Likewise video and images are playing a greater visual role in the SERPs – so we will show you how to tap in to this as well.
Ok, so there you have the sales pitch – what we do need to mention is that SEO comes with a bit of a health warning. There are no ‘quick fixes’ or ‘cast iron guarantees’ of reaching top search engine positions, however, we work thoroughly to maximise your search engine visibility. Our SEO techniques are entirely “white hat” which means we use ethical approaches to gain high ranking search engine placements on Google, Yahoo! and Bing.