Genevieve Dawid is a respected consultant, mentor and lecturer and now a published author.

Genevieve approached Key Multimedia to create website to accompany the Achiever's Journey book launch and a complete ongoing marketing strategy.

The Achiever’s Journey’ is a special self-mentoring book, and includes a partial biography of Genevieve Dawid’s extraordinary life experiences; having been born with dyslexia and dyspraxia.

Key Multimedia worked with Genevieve's publishers and publication artist to create a website that mirrored the branding of the book but also included options to purchase and download supporting articles and work templates.

The site is developed with XHTML and CSS and was tested by Genevieve and her colleagues to ensure it was also "dyslexic-friendly". There is a small Macromedia Flash inclusion to create the animated home page book cover.

http://www.theachieversjourney.com

The site currently receives orders via a simple PayPal shopping cart as well as promoting the option to purchase via Amazon.

Genevieve regularly writes articles about the subject of dyslexia and we use them as a key marketing tool with the article directories.

Key Multimedia's strategy is to create a website that is simple and effective and also meets the useability needs of key customer target groups such as dyslexics. We continue to market the site with off-page optimisation including link building and article marketing.