Adrian Stear is the owner of Invisible Fence a company that supplies dog training aids and pet containment systems.

Adrian already had a website selling Invisible Fence products and approached Key Multimedia to carry out a website review in order to see where things could be improved. We carried out a review within a few days and one of our recommendations was to create a second website that in effect would compete with the original site but would add a second opportunity within the marketplace.

Adrian was keen to test the concept but had several success criteria: - any e-commerce solution must be managed by himself and its also needed to fit with his current methods of taking payments.

http://www.invisibledogfence.co.uk

Key Multimedia used the OSCommerce shopping cart solution as the basis for the site and created a bespoke template with new logos and branding. Customers are able to purchase through several methods including credit card payments, PayPal or by invoice.

We manage a "small daily budget" Google Adword PPC campaign to promote the site and actively target specific keyword phrases.

"We already had a website when we went to Key Multimedia, and we were getting plenty of business through it.   Key Multimedia wrote an additional website with a different approach and also ran a coordinated on-line advertising campaign.   This produced more sales that were a significant supplement to our existing business.   It brought in new customers we would not have reached in any other way.

We can do most website updates ourselves, but we still make supplementary requests for complex site modifications, and these are always dealt with within a day or two.   This firm is a delight to deal with."

Partner - Adrian Stear.