Pay Per Click
The most effective emarketing tool of the 21st Century. Instant traffic and 100% measurable
The Most Flexible and Effective Advertising
Pay Per Click has been described as the most effective marketing tool of the 21st Century. Developed by Google in 2002, PPC has taken the advertising world by storm. Pay-Per-Click is not only incredibly flexible (you can switch your online exposure on and off like a tap) but it is 100% measurable.
PPC is a great way to generate instant search engine visibility and traffic whilst waiting for natural search engine listings to appear. It is also a fantastic tool for testing keyword ideas and spotting niches before embarking on a search engine optimisation campaign.
What we offer
- Pay Per Click Campaign Setup
Our experienced staff can help you get your PPC campaigns on the right track. We will help you create a definitive list of keywords that your target audience are actually using to find products and services like yours. We then use these keywords to create adverts that are tailored to drive traffic to specific landing pages of your website.
- Pay Per Click Management and Maintenance
A successful Pay-Per-Click campaign is all about getting the best return on your advertising investment, so we will manage your PPC campaigns on a day-to-day basis, checking advert performance and bid positions, whilst ensuring your website is attracting quality traffic.
- Campaign Quality, Relevancy and Accuracy
Your Adword Campaigns can see a major boost if they are optimised correctly. We work with you to ensure your adverts and landing pages are relevant and help you improve your conversion rates and overall website useability.
- Monitoring Your PPC Investment
We ensure your Google Adword Campaigns are monitored so that you can make informed decisions about your website. We provide regular reports on campaign metrics such as Click Through Rates (CTR), Cost Per Click (CPC), revenue per click, number of orders, conversion rate and average order value. These reports will provide valuable information so that you can see where your money has been spent and the sales or enquiries that have been generated.
- Pay Per Click Training and Consultancy
Many of our clients simply don’t have the time or resources to manage their own PPC campaigns. However, for some they want to bring that expertise back in-house after an initial hand-holding period. We can train your staff to manage your campaigns and ensure you are getting the most out of your online investment.