Archive for the ‘Web Analytics’ Category

From Stockholm to Windermere

Tuesday, October 19th, 2010

Well what a crazy few days…..
It all started last Wednesday with a mad dash up to London heathrow and a short stay at the Holiday Inn M4 in order to cath an early flight to Stockholm.

Up before dawn and down to Terminal 3 - great things these self-service check-in desks!

Met up with Ros Pritchard - the Director General of the British Holiday Homes & Parks Association (BH&HPA) and then a short flight to Stockholm.

Stockholm - old town

Stockholm - old town

We have been working with the BH&HPA for nearly two years now - consulting on various IT and web projects as well as writing for the bi-monthly journal for Holiday Park owners.

Earlier on in the year, Ros asked me if I would like to write the Internet Strategy for EFCO&HPA - the European Holiday Parks Association that is made up of 23 European Asscoaitions and around 25,000 campsites and holiday parks.

Wow - what a task - three months hard work consulting with Association members across Europe and then pulling a Strategy together that would see EFCO&HPA take it’s website presence into 2011.

The Stockholm visit was the culmination of the Strategy and my chance to present the paper to the Board.

After a whistle stop tour around old town Stockholm I was introduced to the Board members and then we enjoyed a great evening out - starting with the legendary Ice Bar and then a great dinner in the atrium of Stockholm’s National Museum - I don’t know how Lars managed to arrange that one - but it was superb.

Friday arrived and I was on - a 2 hour presentation of the project findings and introducing the Strategy. All went very well - me just rembering to slow down between each slide whilst Linda translated into French.

Well, the presentation couldn’t have gone better. Lots of great feedback and enthusiasm for taking things forward. There is a lot of work ahead for the Association and it’s members but with a domain like www.campingeurope.com under its belt it is off to a good start.

Fun at the Best of British Holiday Parks Conference

Best of British Holiday ParksI don’t think my suitcase had a chance to recover much on Saturady before it was off up the motorway to Windermere in the Lake District for the Best of British Holiday Parks General Meeting.

I had been asked to present a session on Online Marketing and Social Media and how it was impacting on holiday parks. These guys are already switched on as respresented in the conference room were 50 of the top 5 star holiday parks in the UK.

The session went brilliantly and everyone was feeling pretty “geared up” for taking on Facebook and Twitter. What I wasn’t quite expecting was one young lady who was sat in the front row who had gotten herself so enthused - she jumped up out of her seat and proceeded to run around the conference room.

Never happended to me before - but what a great self-expression from someone that just couldn’t sit still long enough to want to get involved with Social Media!!

Anyway, back to work with a bump now and catching up with the multitude of emails!

Google Instant, A to Z

Monday, September 13th, 2010

Google Instant provides an interesting insight into the popular view that Google likes BIG BRANDS. Try the following simple test.

James Hart at Key Multimedia

James Hart at Key Multimedia


Type in each letter of the alphabet and have a quick look at the results.

Here are my Google Instant results

A=Argos
B=BBC
C=Currys
D=Debenhams
E=Ebay
F=Facebook
G=Google Maps
H=Hotmail
I=Itv
J=John Lewis
K=KLM
L=Lotto
M=MSN
N=Next
O=02
P=Paypal
Q=QVC
R=Rightmove
S=Sky
T=Tesco
U=uTube
V=Virgin
W=Weather
X=Xbox
Y=YouTube
Z=Zara

Now this raises a few questions.

The first question for me is why Argos? Surely the more popular brand has to be Apple. They have more inbound links, more Google searches, although considerably less indexed pages! And I am suspecting considerably less PPC. How many elements of the 200 or so criteria that Google uses to rank your website are really at work here - we need a video appearance from Matt Cutts to help spread a little light on the matter.

Another point to note is the difference in results from the normal Google search? If you type ‘A’ into Google with ‘Instant’ switched off then it is frankly a lot of junk that appears. So what we have hear is Google implying a certain level of control over what it thinks you are or should be looking for.

Will it change? This will be the test as to whether this is a truly instant ‘reliable’ search. To me this feels a little like a pre-formatted list and not really an actually search result. It is Google suggesting that these are the people I think you are looking for and as such will help those businesses considerably. Not that the likes of Argos or the BBC need any free help.

So my final question is what defines a big brand in Google’s eyes?

I shall report back with any news.

History of Google

Friday, November 6th, 2009

If you thought you knew Google - then maybe think again.

Here is a quick potted history of Google in a swift couple of minutes.

Great video presentation as well……

Upgrades to Google Analytics

Friday, October 19th, 2007

If you are using the fantastic Google Analytics to monitor your website traffic and user profiles, the search giant this week introduces significant upgrades.

The following is a rundown on announcements made by Brett Crosby, senior manager for the program, at the eMetrics Summit:

Site Search: You can now use Google Analytics to track site search activity. Reports will show the keywords and “search refinement” keywords people use, the pages from which people begin and end their searches and how it affects conversion rates and site behavior.

Limited Beta Test of Event Tracking: These new reports are part of the movement to measure engagement at sites in addition to page views. Analytics users can now evaluate visitor engagement with a site’s interactive elements, such as Ajax, Javascript, Flash movies, page gadgets downloads and other multimedia Web 2.0 experiences.

Limited Beta Test of Outbound Links: In the coming weeks, Google will unveil its Outbound Link Tracking feature. This feature will report on links visitors clicked on your site that direct them to another site.

We have been Google Analytics on our clients accounts for some time now - and look forward to seeing these new upgrades.

For more information about how Google Analytics can help you make key decisions about your web presence give us a call.

Dave

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