Blog

By James Hart

Google continues to crackdown on low-rent Exact Match Domains sites

Does your website have an ‘Exact Match Domain’ name? If so, Google may have some bad news for you. An Exact match domains means the search query and the domain name are both the same. For example, if you sold sunflower seeds and you were the owner of the www.sunflowerseeds.co.uk. Read more…

Recovering From Google’s Penguin Update

Penguin. First there was the cuddly endangered arctic bird, then there was the colourfully wrapped childrens’ chocolate bar. Now there is the Google algorithm update… Last week I gave a presentation on search engine optimisation to local businesspeople in Sturminster Newton. One of the topics that sparked the most interest Read more…

Coldplay Get a Lesson in SEO

What do you think rock musicians care about most when choosing an album title? Coming up with something punchy and memorable? Something that looks good on a t-shirt? What about something that is easy to search on Google? The latter concern has been troubling Coldplay’s Chris Martin, who this week Read more…

How Blogging Can Improve Your Site’s SEO

We’re big fans of blogging as a way to boost your site’s SEO performance, but sometimes it can be hard to convince clients of their value. For some, the thought of having to add new articles every week is daunting both because of the time involved and the worry that Read more…

2011 in Online Marketing

Hear that mournful whistle? That’s the winds of change, my friend. 2011 is almost at an end, and it’s been an enormously exciting and dynamic year for online marketing. Here is our round-up of the most important online developments and changes we’ve seen in the last twelve months. Google Panda Read more…

By James Hart

Google’s website preview

See a website before you waste time clicking on it.

SEO that works – “luxury Bathrooms”

There is no one key ingredient that gets you to the top of the SERPs pages.  Despite what clients may think. You have to stay at it and keep trying innovative ‘white hat’ SEO techniques that not only attract the attention of the search engines but also, arguably more importantly, Read more…

By James Hart

Google Instant, just in time for Christmas

Is it any coincidence that Google Instant has come in time for Christmas? Would it be too cynical of me to suggest that as retailers start to plan for Christmas their Search and PPC teams now have to grapple with changes that they now have to consider part-word. Consider all Read more…

By James Hart

Google Instant, A to Z

Proof that Google loves big brands. Google Instant provides an interesting insight into the popular view that Google likes BIG BRANDS. Try the following simple test. Type in each letter of the alphabet and have a quick look at the results.

By David Lakins

Guerrilla e-Marketing in Verwood Dorset

I am just putting the finishing touches to the second date of the Guerrilla e-Marketing seminars for Business Link that is due to take place in Verwood, near Bournemouth.

History of Google

If you thought you knew Google – then maybe think again.

Here is a quick potted history of Google in a swift couple of minutes.

By David Lakins

Real time Search

The search engine landscape is hotting up! Although Google is still the dominant search engine (according to market research firm Hitwise, Google accounted for more than 87% of the UK search market in 2008), in recent months, the search engine market has gotten just that little bit busier. With several new acquisitions, partnerships and enhancements coming out over the last few weeks Google is facing some stiff competition.

By David Lakins

Web techniques to boost your business

The World Wide Web has gone through rapid development since its launch in 1991 and businesses have tried to find new and exciting ways to harness the marketing power of this amazing tool.

By David Lakins

The Search Engine Optimization Fundamentals in 11 Steps

A useful article by Carsten Cumbrowski on the fundamentals of search engine optimization. Originally published in SiteProNews, January 08, 2008 People use search engines to find things. Although you should avoid making your business depending entirely on free traffic from search engines, so is it still important to consider search Read more…

By David Lakins

Let a women teach you the secrets of linkbaiting

Headlines are the most crucial part of writing linkbait. More people read the headline than will read the body copy. If the headline fails everything else does. No one will read your brilliant copy if the headline fails to entice.

This morning I went to my local Tesco to pick up some much needed nappies and chocolate muffins (the muffins were for me and the nappies for my kid, just thought I’d clear that up). I checked out the magazine rack. I can never resist a peek at the magazine rack. I love magazines, if anything gives you great ideas it’s a rackful of contemporary mags.

By David Lakins

10 Tips for SEO Copywriting

A great article on preparing copy and writing effectively for your website with search engines in mind – by Christopher Conlan SEO Copywriting is a skill. For most people it’s really something you learn over time by doing it, paying close attention to what your competitors are doing and reading Read more…