Posted in: Clients Portfolio, Uncategorized on Thursday, November 30th, 2017 by Toby McConnell,
Tea India at the OM Yoga Show

Insta-Success at the OM Yoga Show

One of our newest clients, chai brand – Tea India, already had an excellent marketing opportunity in the bag when they approached us to help them with their social media. Scheduled on their calendar was the OM Yoga Show in London – and this year they were one of the Read more…

Posted in: Blog, General, Online Marketing, Social Media on Thursday, October 26th, 2017 by Katie Burden, Digital Account Manager for Search, Marketing & SEO

Are you guilty of “password123”

We see a lot of passwords working in the web business – some good – some not so good. A strong password is your first line of defence against intruders and imposters online. Recent password breaches at sites like Adobe have shown how insecure many of our passwords are. Here Read more…

Posted in: Blog, General on Monday, August 7th, 2017 by David Lakins, Managing Director & Head Honcho

British Fossils New Website Proposal

We are not one’s for missing an opportunity – so when British Fossils approached us to pitch to redesign their existing website we jumped at the chance. British Fossils is one of the UK’s leading wholesaler of rock and mineral gifts and gemstone jewellery and is looking to introduce a Read more…

Posted in: Blog, General on Friday, July 28th, 2017 by David Lakins, Managing Director & Head Honcho
Google Maps displays hotel prices.

Google Maps Now Has Clickable Hotel Prices

We have recently seen a big change in Google Maps when searching for accommodation providers such as hotels, B&B’s and holiday parks. Previously, the map view just shows icons and pins of where the hotels are located. Now, for certain businesses, Google Maps is displaying clickable prices as well for Read more…

Posted in: Blog, Online Marketing on Thursday, June 22nd, 2017 by Toby McConnell,
Unlock Birthday Event

Unlocking the Power of Imagery

Last week we held our second “Unlock” event at Dorset Wines in Poundbury. The Unlock events are an opportunity for local businesses to network and for us to share some digital knowledge and insight. Following the success of our first Unlock event in November 2016 where we looked at upcoming Read more…

Posted in: Blog on Thursday, June 1st, 2017 by Toby McConnell,

Dorset County Museum Digital Proposal

It’s been a busy few weeks in the Key Multimedia office, with a round of presentations at the BH&HPA National Conference in Birmingham and several pitches for new clients. We thought we would share our ideas for one of our latest potential projects. The Dorset County Museum in our hometown Read more…

Posted in: Blog, General on Sunday, February 19th, 2017 by David Lakins, Managing Director & Head Honcho

Google has quietly changed how you see Ads

On Friday 19 February you may have noticed a slight change to the Search Results Page and in particular the ads that appear. Google has stopped showing ads on the side of the page and is now only show ads at the top and bottom of the search results page. Read more…

Posted in: Blog, Pay-Per-Click on Thursday, February 25th, 2016 by James Hart, Digital Account Manager for Search, Marketing & SEO
By James Hart

Online Shopping predictions for Christmas 2015

Adobe has released it’ Online Holiday Shopping prediction for 2015. Adobe have crunched a lot of numbers for this year’s forecast – it has analysed 1 trillion visits across 4,5000 retail websites over the pat 7 years and products that UK consumers will spend £17Bn online this Christmas – 7% Read more…

Posted in: Blog, Online Marketing on Monday, November 9th, 2015 by James Hart, Digital Account Manager for Search, Marketing & SEO

John Lewis Christmas Advert 2015

How Digital Marketing Strategies Adapt as Christmas Shopping Trends are Evolving Today saw the unveiling of the eagerly awaited John Lewis Christmas advert online, which will be aired on TV screens later this evening. The advert was unveiled on Twitter this morning following a social media campaign led by #ManOnTheMoon. Read more…

Posted in: Blog, Email Marketing, Social Media on Friday, November 6th, 2015 by Toby McConnell,
By James Hart

Get Google to help with Christmas

Some simple tips for using Google Adwords in your Christmas online marketing campaign. 1) Budget Correctly For some retail businesses we have seen search volumes more than double for particular products. Firstly, AdWords users should prepare for the huge increase in traffic volume and a change in competitor behaviour.  So Read more…

Posted in: Blog on Friday, November 6th, 2015 by James Hart, Digital Account Manager for Search, Marketing & SEO

Toby Completes Mont Blanc Trek for Weldmar

We are really proud of our SEO & Online Marketing Executive, Toby McConnell who has just completed a three-day trek around Mont Blanc to support the great work of Weldmar Hospice in Dorchester. Toby and eleven other Weldmar supporters, took on the three-day challenge that saw the team visit three Read more…

Posted in: Blog, General on Saturday, August 15th, 2015 by David Lakins, Managing Director & Head Honcho

Better Results for Local Searches

Google’s Pigeon update last year was all about delivering better results for local searches. By making sure that our client’s Google+ profile was up-to-date they now appear higher in the Search Page. It’s a straight-forward process and easy to over-look but it can make the difference. Recent research showed that Read more…

Posted in: Blog, Search Engine Optimisation on Wednesday, May 20th, 2015 by James Hart, Digital Account Manager for Search, Marketing & SEO
By Toby McConnell

Key Multimedia Launches Boomerang Websites Down Under

Key Multimedia are now specialising in developing websites for the Australian market. The unique flipped websites known as ‘boomerang sites’ are designed to reach the antipodean audience faster and more efficiently.  An example of one of the first boomerang sites can be viewed at www.keymultimedia.co.uk The highly experienced optimising team Read more…

Posted in: Blog on Wednesday, April 1st, 2015 by Toby McConnell,

Amazon Wishlists Used to Help Monkeys in Need.

Often the best ideas are the simplest ones. Today I stumbled across a well known and popular local business to us using Amazon wishlists in a novel way. Monkey World Ape Rescue Centre based near Bovington in Dorset has started up an Amazon wishlist however they are using the facility in a Read more…

Posted in: Blog, Website Management on Monday, March 2nd, 2015 by Toby McConnell,

Mobile Usability Will Be a Ranking Factor In Mobile Search Results

It’s official…. Google has released a major announcement that as of April 21st, the search giant will be extending the use of mobile-friendliness as a ranking signal throughout mobile search results. It appears that the change will affect worldwide mobile search results in all languages, and Google says it will Read more…

Posted in: Blog, Search Engine Optimisation on Friday, February 27th, 2015 by David Lakins, Managing Director & Head Honcho

Infographic – The Power of Colour

Original post and credit http://webmag.co/power-color/ What the colours of your brand says about your business. The most important tool in branding is colour. Colour can transform a logo into a desired emotional experience for you target audience. It can attract your attention, or change your mood; it plays a major Read more…

Posted in: Blog, Online Marketing on Thursday, February 26th, 2015 by David Lakins, Managing Director & Head Honcho

Why just having a website is no longer good enough

Many people will remember the times when the Internet was not such a crowded place. Just 10 years ago the digital landscape was a very different place; Twitter wasn’t around in 2005 and Facebook was just starting out. If you had a website then you were doing something that most Read more…

Posted in: Blog, Website Management on Friday, January 23rd, 2015 by Toby McConnell,
By Nick Ford

Twitter Analytics Now Available In Mobile App

Twitter initially opened their analytics dashboard to the public a few months ago. By going to analytics.twitter.com you can track your engagements for your tweets; impressions, detail expands, replies, profile clicks, retweets, and favourites. It also shows data about your followers; interests, location, gender, and shared followers. A few days Read more…

Posted in: Blog, Social Media on Tuesday, December 23rd, 2014 by Nick Ford,
By James Hart

Ever noticed the l.facebook.com referral in GA?

The Acquisition Report in Google Analytics can be full of hidden gems in terms of understanding where web traffic incoming from and the type of traffic that is converting. It can really help in focusing future marketing efforts and help in achieving your business goals and help answer those questions Read more…

Posted in: Blog, Web Analytics on Thursday, December 4th, 2014 by James Hart, Digital Account Manager for Search, Marketing & SEO

Superheroes Spotted in Poundbury

WOW – what a week! Although we have been super-busy with lots of client work, the KM team took some time out this week to try the latest Business View offering from Google. You may well be pretty familiar with Google’s Street View, well Business Views are the indoor equivalent. Read more…

Posted in: Blog, General on Thursday, November 27th, 2014 by David Lakins, Managing Director & Head Honcho

The changing landscape of the web

Businesses from all over Dorset will be advised on keeping on top of business trends to stay ahead of the game. The free conference – Superfast Business Conference: EMarketing & Technology Megatrends for 2014 and Beyond will take place this month on Tuesday 21 October at Kingston Maurward College. It Read more…

Posted in: Blog on Tuesday, October 7th, 2014 by Miriam Bell,
By James Hart

Google introduces ‘structured snippets’ into search results

Within the Search World it seems that not a day goes by without Google announcing something new or the latest change to the way search results are delivered. This as you can imagine can be quite challenging for digital marketing professionals in Dorset. Keeping abreast of everything means planning a Read more…

Posted in: Blog, General on Wednesday, September 24th, 2014 by James Hart, Digital Account Manager for Search, Marketing & SEO
By James Hart

Using Excel for SEO – LEN(A1)

Here is a very quick and easy excel formula to use if your are writing a lot of Meta Descriptions or Title Tags. Whilst Meta description tags, might not count towards search engine rankings.  They can influence how your snippet appears in Google.  This snippet is your opportunity to sell and your chance Read more…

Posted in: Blog on Monday, September 15th, 2014 by James Hart, Digital Account Manager for Search, Marketing & SEO

Wessex FM Bun Run comes to Key Multimedia

Yeah – we have just been on the Wessex FM Bun Run! Thanks to Abby who dropped by with a boxful of cakes – what great start to the week!        

Posted in: Blog, General on Monday, September 15th, 2014 by David Lakins, Managing Director & Head Honcho

Facebook Competition Rules you Need to Know if you Don’t Want to get your Account Suspended

No More ‘Like Gates’ Up until Facebook’s rule change on this (announced a couple of weeks ago), using a like gate for competitions was solid best practice, and something that we often did when running Facebook competitions for clients. In a nutshell, a like gate is a landing page for Read more…

Posted in: Blog, Social Media on Thursday, September 11th, 2014 by Chris Redhead, Digital Account Manager for PPC & SEO

Key Multimedia Team News – August

It’s been a busy year for us here at Key Multimedia, with two new team members joining our ever-expanding and talented team. Nick Ford has joined us; he is an experienced web developer, and brings with him 10 years of experience. We now have two web developers in the team, Read more…

Posted in: Blog, General on Tuesday, August 19th, 2014 by Chris Redhead, Digital Account Manager for PPC & SEO

5 Tips for Choosing an SEO or Web Design Agency in Dorset

So you’ve realised your business’s web presence is lacking in some way or isn’t up to the standard of your competitors, but you don’t have the expertise or the time to fix things in-house. You need to bring in some outside help, but how do you choose from the wide Read more…

Posted in: Blog, General on Friday, August 1st, 2014 by Chris Redhead, Digital Account Manager for PPC & SEO

What is Dorset Hour, and How Can it Help You Promote Your Business?

If you’re a Dorset business and you use Twitter, you are missing a trick if you aren’t taking part in Dorset Hour on Monday nights. It’s one of the best examples we’ve seen of local people, organisations and businesses getting together to network, promote and help each other out using Read more…

Posted in: Blog, Social Media on Friday, June 20th, 2014 by Chris Redhead, Digital Account Manager for PPC & SEO

Learning To Love TripAdvisor Part 2 – Managing Your Listing Page

Contrary to popular opinion, not all content on TripAdvisor is user-generated, and business owners actually have considerable scope to craft their listing page to show off what’s best about their hotel, holiday park or restaurant. Despite this, many owners do not take full advantage of these opportunities, and consequently many Read more…

Posted in: Blog, Online Marketing on Friday, May 9th, 2014 by Chris Redhead, Digital Account Manager for PPC & SEO

Learning To Love TripAdvisor Part 1 – Replying to Reviews

TripAdvisor is the biggest online travel community in the world. The website now has more than 150 million reviews and 260 million unique monthly visitors. The scale and popularity of the site makes it difficult for hotel and holiday park owners to ignore, and it has become the first port Read more…

Posted in: Blog, Online Marketing on Friday, May 2nd, 2014 by Chris Redhead, Digital Account Manager for PPC & SEO

A Day Out at Google’s Offices

It’s not every day you get an opportunity to visit Google’s HQ, so a couple of weeks ago when Key Multimedia were invited to be part of a round table discussion to talk about the Partner program at their UK offices, we simply couldn’t say no, and jumped on a Read more…

Posted in: Blog, Pay-Per-Click on Friday, March 14th, 2014 by Chris Redhead, Digital Account Manager for PPC & SEO
Ellen DeGeneres selfie

Ellen DeGeneres’ Oscars Selfie Breaks Twitter

This is the tweet that broke Twitter on Monday March 3rd 2014. Ellen DeGeneres’ who was compering the Oscar Award ceremony tweeted a picture of herself with a group of A-list winners and the Twitter-sphere went wild. With over 2.5m retweets on the night – the traffic was enough to Read more…

Posted in: Blog, Social Media on Tuesday, March 4th, 2014 by David Lakins, Managing Director & Head Honcho

Cookie Law is Dead – Long Live the Cookie Law

Well it looks like the EU Cookie Law has been finally put to rest as the Information Commissioner’s Office (ICO) … the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals – has updated its own Read more…

Posted in: Blog, Online Marketing, Website Management on Thursday, February 27th, 2014 by David Lakins, Managing Director & Head Honcho
By James Hart

New design for Google SERP page – maybe!

I’ve been working in marketing for over 20 years now. To me the pace of change in the digital age is just utterly relentless. From the enhancements in GA, to algorithm changes to social and email marketing. Of course one could argue that the more things change the more they Read more…

Posted in: Blog, Online Marketing on Wednesday, December 4th, 2013 by James Hart, Digital Account Manager for Search, Marketing & SEO
By James Hart

A&F – dreadful digital marketing

I would really love to know who writes for Abercrombie & Fitch. To me their digital marketing is a little below par.  They were very late to offer free delivery.  They almost never segment their database even by the most basic of categories….sex. Many a time I have received an Read more…

Posted in: Blog, Website Management on Wednesday, November 27th, 2013 by James Hart, Digital Account Manager for Search, Marketing & SEO

An app for avoiding those Winter colds

Wooly hats, dark evenings & darker mornings, a lazy Sunday by an open log fire and of course an endless runny nose and wheezy chest! Just a few things to look forward to this Winter. But what if your smartphone could warn you if you were entering an area of Read more…

Posted in: Blog on Friday, November 22nd, 2013 by Adam Montague, Web Developer

Have you noticed the Facebook star rating for your business.

For some time now Google has been displaying a star rating for particular businesses. Social proof is a big deal for your business.  Here is a really interesting piece on Social Proof by the lovely people at Kissmetrics. So the theory goes, if a visitor to your page sees that Read more…

Posted in: Blog on Tuesday, November 12th, 2013 by James Hart, Digital Account Manager for Search, Marketing & SEO
Google Hummingbird

Google Gives with One Hand and Takes Away with the Other

It’s been an interesting week in the world of SEO. Google made a couple of significant announcements that has left both SEO firms and webmasters wondering what impact they are going to have on rankings in the long term. Google Hummingbird First off, Google’s Amit Singhal held a press conference Read more…

Posted in: Blog, Search Engine Optimisation on Saturday, September 28th, 2013 by David Lakins, Managing Director & Head Honcho

Facebook Advertising vs. Google Adwords

In previous years, Facebook’s paid advertising service has struggled to be taken entirely seriously when compared with the big guns over at Google AdWords, and it has always been hard to justify spending big budgets on Facebook ads, given the uncertain returns they offered. If you were to compare these Read more…

Posted in: Blog, Pay-Per-Click on Friday, September 13th, 2013 by Chris Redhead, Digital Account Manager for PPC & SEO

Apple expected to announce new iPhone

It’s that time of year again where Apple annouces it’s latest version of their smartphone. Techies and journalists will be descending to California on September 10th to get a first glimpse of the highly-anticipated follow up to the iPhone 5 (presumably labelled, iPhone 5S) with it’s brand new operating system, Read more…

Posted in: Blog, General on Monday, September 9th, 2013 by Adam Montague, Web Developer
By James Hart

PPC – Small Budgets for small business

As Panda and Penguin wreck havoc on rankings, I have noticed that more clients are trying to recoup traffic losses by setting up PPC campaigns.  Good news for Google all round really. The bigger players spend millions on their advertising and  are managed by professional teams of staff and agencies.  Read more…

Posted in: Blog, Pay-Per-Click on Friday, September 6th, 2013 by James Hart, Digital Account Manager for Search, Marketing & SEO
Facebook competition rules relaxed

Facebook Competition Rules Relaxed

If you have ever run a competition on a Facebook Business Page – you will know that there are a few things you have to be careful of – just in case you fall foul of FB’s terms and conditions. It was always the case that Page admins have not Read more…

Posted in: Blog, Online Marketing on Friday, August 30th, 2013 by David Lakins, Managing Director & Head Honcho
By David Lakins

Facebook Ads versus Promoted Posts

We can’t lay claim to creating this great little infographic on what the difference is between Facebook Ads and Promoted Posts – this one comes courtesy of Lilach Bullock at Sociable and was too good not to share. However, if you are toying with the idea of running some advertising Read more…

Posted in: Blog, Social Media on Thursday, August 15th, 2013 by David Lakins, Managing Director & Head Honcho

5 Tips to Increase Your Quality Score for Adwords PPC

Quality Score is the backbone of any Adwords campaign – it determines your all-important cost per click, and equally crucially determines where your ads appear on the results pages. Quality scores run from 1 to 10, with 1 being terrible and 10 being perfect. Running too many ads with a Read more…

Posted in: Blog, Pay-Per-Click on Friday, August 9th, 2013 by Chris Redhead, Digital Account Manager for PPC & SEO

Apple App Store is 5 years old

In 2008 Apple launched the App Store on iOS devices with a measly 500 apps on offer. Within two months, worldwide downloads passed 100 million and in 2012 App Store downloads surpassed 25,000,000,000 (that’s twenty five BILLION!) with the amount of apps on offer quickly approaching the one million mark. Read more…

Posted in: Blog, General on Friday, July 12th, 2013 by Adam Montague, Web Developer

3 Simple Ways To Increase Your Facebook Likes

In the last couple of years, the uptake of social media by businesses of all sizes has been huge. While this is great, unfortunately after taking this first step not all businesses have had the time, resources, or know-how to really capitalise on social media, so in many cases their Read more…

Posted in: Blog, Social Media on Friday, July 12th, 2013 by Chris Redhead, Digital Account Manager for PPC & SEO
By David Lakins

The difference between Panda & Penguin

There will always be talk and speculation about what influences Google search engine results. Over the last few months website owners have seen some major changes to the way search engines work and pages are ranked. One of Google’s engineers Matt Cutts has detailed many of the changes with his Read more…

Posted in: Blog, Search Engine Optimisation on Monday, July 8th, 2013 by David Lakins, Managing Director & Head Honcho
Twitter API

Adding Twitter to your website with API v1.1

Well last Tuesday saw Twitter finally call time on its API v1. It brought an end to some of the 3rd Party services and widgets that relied upon unauthenticated access to its API and a line in to Twitter’s data. The biggest setback for many webmasters has been withdrawl of Read more…

Posted in: Blog, Social Media, Website Management on Monday, June 17th, 2013 by David Lakins, Managing Director & Head Honcho
By James Hart

Removing URL’s en masse

These days we ask quite a lot from our Content Management Systems. They need to be mobile friendly, e-commerce friendly SEO and user friendly and in some case multi-lingual. As usual the splendid people at Moz (the new name for SEOmoz) have an excellent blog post on the subject. This Read more…

Posted in: Blog on Sunday, June 9th, 2013 by James Hart, Digital Account Manager for Search, Marketing & SEO

How Smarterer are you?

Think you know everything about Facebook? Twitter? Or even the ins and outs of your iPad? Now you can prove it with Smarterer Smarterer was co-founded in 2010 and has recently won the 2013 startup competition at the Recruiting Innovation Summit. I first took to Smarterer last year after seeing Read more…

Posted in: Blog, General on Friday, May 17th, 2013 by Adam Montague, Web Developer
Twitter TV ratings

Twitter, the new rating system for TV shows?

I love it when a new series of prime time TV show like The Apprentice and Celebrity Jungle starts. Not only does it bring around a new set of “celebs” to watch (and cringe at) but you can be sure there will be a good deal of banter and comment Read more…

Posted in: Blog, Social Media on Sunday, May 12th, 2013 by David Lakins, Managing Director & Head Honcho

My top 5 Google Analytics custom reports

The standard Report in Google Analytic’s is good…for the beginner. But as you delve deeper into the analytics for your business there is a treasure trove of information and insights that you can use to impress your Marketing Manager. But, if you are a relative novice at GA and unless Read more…

Posted in: Blog, Web Analytics on Friday, May 3rd, 2013 by James Hart, Digital Account Manager for Search, Marketing & SEO

Using Social Media to Capitalise on ‘Broadchurch Fever’

Did you see the final episode of Broadchurch on Monday? The smash-hit ITV murder mystery series came to an end this week after 8 tense instalments, watched by an incredible 9 million viewers. The murder of Danny Latimer was finally solved (the file is still open on the serial murder Read more…

Posted in: Blog, Social Media on Friday, April 26th, 2013 by Chris Redhead, Digital Account Manager for PPC & SEO
By David Lakins

Social Media = Customer Service

At Key Multimedia we love social media but we are always looking to try new ways of using it – particularly in a business sense.   We are big advocates of using social for customer service and are well aware that the bigger brands such as FatFace and Next are Read more…

Posted in: Blog, Social Media on Thursday, February 7th, 2013 by David Lakins, Managing Director & Head Honcho
By Chris Redhead

John Lewis Christmas Advert Creates Ten Times More Social Buzz Than its Rivals

In recent years, Christmas adverts by the big retailers in the UK have become the equivalent of the Superbowl ads in the US, with creatives spending months beforehand preparing them, knowing that they have the opportunity to do something genuinely special and memorable in front of an audience of millions. Read more…

Posted in: Blog, General on Friday, December 7th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO
By James Hart

How to Get Your Business Listed on Apple Maps

IOS 6 is now installed on over 200 million (October 2012) devices globally. Despite Apple Maps being quite ‘buggy’ it is now on 60% of all apple devices and that’s only after a few months. This now means that Apple Maps is your latest mobile marketing opportunity. Whilst the global figures Read more…

Posted in: Blog, Online Marketing on Thursday, October 25th, 2012 by James Hart, Digital Account Manager for Search, Marketing & SEO

Six Simple Ways to Make Your Tweets More Engaging

With millions of users sending out millions of messages on Twitter every day, getting your own tweets to stand out and get noticed is not always easy. It’s like trying to be heard in a crowded market square in which everyone’s been given a soapbox and a megaphone, and they’re Read more…

Posted in: Blog, Social Media on Monday, October 15th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO

Facebook Hits One Billion Users – Where Does It Go From Here?

Facebook founder Mark Zuckerberg received a welcome bit of good news this week with the announcement that his social network has topped 1 billion “active” users i.e. users who have logged into Facebook at least once in the last month. It’s ideal timing for Zuckerberg, whose company has suffered a Read more…

Posted in: Blog, Social Media on Friday, October 5th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO
By James Hart

Google continues to crackdown on low-rent Exact Match Domains sites

Does your website have an ‘Exact Match Domain’ name? If so, Google may have some bad news for you. An Exact match domains means the search query and the domain name are both the same. For example, if you sold sunflower seeds and you were the owner of the www.sunflowerseeds.co.uk. Read more…

Posted in: Blog, Search Engine Optimisation on Monday, October 1st, 2012 by James Hart, Digital Account Manager for Search, Marketing & SEO
Rooney on Twitter

Twitter blurs the line between advertising and personal statements

When is a Tweet not a tweet? When its blatant advertising disguised as the views of one man. The ASA have cracked down on Nike recently by banning its Twitter #makeithappen marketing campaign through Mr Wayne Rooney’s Twitter page. The Tweet in question from Mr Rooney, said “My resolution – Read more…

Posted in: Blog, General, Social Media on Monday, September 10th, 2012 by James Hart, Digital Account Manager for Search, Marketing & SEO
Has your site been hit by Google's Penguin update?

Recovering From Google’s Penguin Update

Penguin. First there was the cuddly endangered arctic bird, then there was the colourfully wrapped childrens’ chocolate bar. Now there is the Google algorithm update… Last week I gave a presentation on search engine optimisation to local businesspeople in Sturminster Newton. One of the topics that sparked the most interest Read more…

Posted in: Blog, Search Engine Optimisation on Friday, September 7th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO
Twitter Apps

Are the Days of Third Party Twitter Apps Numbered?

We’re big fans of third party Twitter apps such as Tweetdeck and Hootsuite here at Key Multimedia, and have found them absolutely invaluable when we have had to manage multiple social media campaigns for many different clients simultaneously. We also encourage clients who look after their own social media to Read more…

Posted in: Blog, General, Social Media on Friday, August 17th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO
By James Hart

Using symbols in Twitter

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Posted in: Blog, Social Media on Tuesday, August 14th, 2012 by James Hart, Digital Account Manager for Search, Marketing & SEO
South West Councils using Twitter

Councils on Twitter

Many council’s across the country have taken to using social media platforms in an effort to communicate and engage with their local community. Despite the proliferation of such platforms it’s interesting to see the different methods being used to broadcast the council’s message and engage with local community. In writing Read more…

Posted in: Blog, Social Media on Friday, August 3rd, 2012 by James Hart, Digital Account Manager for Search, Marketing & SEO
The Team GB Social Media Buzz - Who is Being Talked About?

The Team GB Social Media Buzz – Who is Being Talked About?

As well as being the world’s biggest sporting event, the London 2012 Olympics is likely to be the biggest demonstration of the power and reach of social media we’ve ever seen. With just a week to go until the opening ceremony, Team GB has been generating a lot of buzz Read more…

Posted in: Blog, Social Media on Friday, July 20th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO
Email Marketing for Mobile & Smartphones

Email Marketing for Mobile

Last week I was lucky enough to attend Marketing Week Live in London, and picked up some great insights on a number of different topics from some of the leading authorities in online marketing. We haven’t covered it on the blog in a while, so I wanted to share a Read more…

Posted in: Blog, E-marketing, General on Monday, July 9th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO
EU Cookie Law

EU Cookie Law – Template Privacy Wording

From 25th May, all websites must tell visitors if they employ non-essential cookies AND must get explicit permission from visitors to store those cookies on their computer. This clearly has implications for many thousands of website owners, given that the majority of websites use cookies. The Key Multimedia website – Read more…

Posted in: Blog, General, Resources on Tuesday, May 22nd, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO
How Rumours Spread on Twitter

Anatomy of a Trending Topic – How Rumours Spread on Twitter

Douglas Adams said that nothing travels faster than the speed of light, apart from bad news, which follows its own rules. I can’t think of a better example of this than last week, when our local police force here in sleepy Dorset became a trending topic worldwide on Twitter, after Read more…

Posted in: Blog, Social Media on Thursday, April 5th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO
Coldplay SEO Faux Pas

Coldplay Get a Lesson in SEO

What do you think rock musicians care about most when choosing an album title? Coming up with something punchy and memorable? Something that looks good on a t-shirt? What about something that is easy to search on Google? The latter concern has been troubling Coldplay’s Chris Martin, who this week Read more…

Posted in: Blog, General, Search Engine Optimisation on Tuesday, March 13th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO

Fudges email marketing – a thing of beauty

Email marketing is dead – long live email marketing. Whilst social media grows from strength to strength the savvy marketer is still reaping the rewards of well-executed email marketing campaigns. Take Fudges latest emails newsletter. In my 10+ years of digital marketing I don’t recall seeing such a beautiful and Read more…

Posted in: Blog, Email Marketing on Tuesday, February 14th, 2012 by James Hart, Digital Account Manager for Search, Marketing & SEO

Social Media Monitoring Case Study – Eurostar at Christmas

Our advanced social media monitoring tools are capable of capturing up to 3 months worth of data from Twitter, Facebook, and other social media platforms that cannot picked up by Google Alerts or other free tools. This means that we are able to get the complete picture of mentions online Read more…

Posted in: Blog, General, Resources, Social Media, Tools on Friday, January 6th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO

How Blogging Can Improve Your Site’s SEO

We’re big fans of blogging as a way to boost your site’s SEO performance, but sometimes it can be hard to convince clients of their value. For some, the thought of having to add new articles every week is daunting both because of the time involved and the worry that Read more…

Posted in: Blog, General, Search Engine Optimisation on Friday, January 6th, 2012 by Chris Redhead, Digital Account Manager for PPC & SEO

Can Google Predict the Christmas Number One?

In an era of ever-falling music sales, the battle for the Christmas number one is one of the few events we still manage to get excited over each year. This time around it’s a straight head-to-head between X Factor victors Little Mix and late favourites The Military Wives Choir. With Read more…

Posted in: Blog, General, Pay-Per-Click, Resources, Tools on Friday, December 23rd, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO

2011 in Online Marketing

Hear that mournful whistle? That’s the winds of change, my friend. 2011 is almost at an end, and it’s been an enormously exciting and dynamic year for online marketing. Here is our round-up of the most important online developments and changes we’ve seen in the last twelve months. Google Panda Read more…

Posted in: Blog, General, Online Marketing, Search Engine Optimisation, Social Media on Friday, December 9th, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO

Why Brand Pages may be the Saviour of Google+

In the five months since its initial exclusive launch, it hasn’t been all smooth sailing for Google+. The new social network has struggled to really get off the ground, with the number of its registered users rising steadily but unspectacularly since it was first introduced. There is one big lifeline Read more…

Posted in: Blog, General, Social Media on Friday, November 18th, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO

Dorset Social Media Workshops

Thanks to everybody who came to our social media workshop on Tuesday this week. Twelve eager attendees were given their induction into the world of social media, and hopefully went away with a new understanding of the benefits and opportunities of using Twitter and Facebook for business.

Posted in: Blog, General, Social Media on Friday, November 4th, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO

Gearing Up Your Ecommerce Website for Christmas

With Christmas now only a few months away, we thought it would be timely to write a post on putting together a successful online marketing strategy for the festive period. Firstly though, an apology for the lack of updates on this blog recently. It’s been a really busy couple of Read more…

Posted in: Blog, General, Online Marketing on Friday, October 7th, 2011 by James Hart, Digital Account Manager for Search, Marketing & SEO

First Impressions of Google +

Remember your first day of school? Remember how you didn’t know anyone there, and weren’t sure where you were meant to going and what you were meant to be doing? That lost and baffled feeling is similar to what you get when you first enter any new social networking site, Read more…

Posted in: Blog, General, Social Media on Friday, July 15th, 2011 by David Lakins, Managing Director & Head Honcho
Social Media Monitoring

Social Buzz Monitoring

Whether you like it or not, your industry, your products and most likely your business itself is being talked about online. Today’s consumers constantly share opinions, reviews, questions and ideas about what they spend their money on, and its up to you whether to see that as an opportunity or Read more…

Posted in: Blog, General, Social Media on Friday, May 20th, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO
By Chris Redhead

The Week in Web News

It’s been a busy week in the online world – there have been good ideas, bad ideas and more jostling for power and backstabbing than an episode of the Apprentice. The big story this week was the revelation that Facebook secretly hired a PR company to smear Google. They hoped Read more…

Posted in: Blog, General on Friday, May 13th, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO
By Chris Redhead

The Gadget Show Exhibition at the Birmingham NEC

Key Multimedia had a day out at the Gadget Show Exhibition in Birmingham last Thursday, and as I sift through the countless leaflets, flyers and free pens that accumulated in my bag over the day, I thought I’d share a few thoughts on the event. The Gadget Show Exhibition was Read more…

Posted in: Blog, General on Tuesday, April 19th, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO
Facebook Baby

The Rise and Rise of Social Media

Another day, another story about the growth of social media. We are constantly being told about the increasing influence of social media in the world

Posted in: Blog, General, Social Media on Wednesday, March 30th, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO
Firefox 4 versus Internet Explorer 9

Browser Wars: Firefox 4 Storms Ahead of Internet Explorer 9

There were raised eyebrows all round in the Key Multimedia office this week when we heard about the incredible number of downloads of Mozilla’s new Firefox 4. Amazingly, it has been downloaded twice as many times in its first 24 hours as Internet Explorer 9 managed on its release day Read more…

Posted in: Blog, General on Thursday, March 24th, 2011 by Chris Redhead, Digital Account Manager for PPC & SEO
Luxury Baths

SEO that works – “luxury Bathrooms”

There is no one key ingredient that gets you to the top of the SERPs pages.  Despite what clients may think. You have to stay at it and keep trying innovative ‘white hat’ SEO techniques that not only attract the attention of the search engines but also, arguably more importantly, Read more…

Posted in: Blog, Search Engine Optimisation on Thursday, November 18th, 2010 by James Hart, Digital Account Manager for Search, Marketing & SEO
EFCO Strategy Meeting in Stockholm

From Stockholm to Windermere

Well what a crazy few days….. It all started last Wednesday with a mad dash up to London heathrow and a short stay at the Holiday Inn M4 in order to catch an early flight to Stockholm. Up before dawn and down to Terminal 3 – great things these self-service Read more…

Posted in: Blog, General, Online Marketing, Tools, Web Analytics on Tuesday, October 19th, 2010 by David Lakins, Managing Director & Head Honcho
Billabong Look Book

Look Books – another web revolution

Lookbooks are as much a part of the apparel and fashion world as those subscription cards stuck into your favorite magazine. The ubiquitous promos come out every season and are designed to give press, retailers, and sometimes consumers a brief overview of a line, a sampling that shows direction, feeling, Read more…

Posted in: Blog, General, Online Marketing on Thursday, September 23rd, 2010 by James Hart, Digital Account Manager for Search, Marketing & SEO
By James Hart

Google Instant, just in time for Christmas

Is it any coincidence that Google Instant has come in time for Christmas? Would it be too cynical of me to suggest that as retailers start to plan for Christmas their Search and PPC teams now have to grapple with changes that they now have to consider part-word. Consider all Read more…

Posted in: Blog, General, Online Marketing, Pay-Per-Click, Search Engine Optimisation on Thursday, September 16th, 2010 by James Hart, Digital Account Manager for Search, Marketing & SEO
By James Hart

Google Instant, A to Z

Proof that Google loves big brands. Google Instant provides an interesting insight into the popular view that Google likes BIG BRANDS. Try the following simple test. Type in each letter of the alphabet and have a quick look at the results.

Posted in: Blog, General, Search Engine Optimisation, Tools, Web Analytics on Monday, September 13th, 2010 by James Hart, Digital Account Manager for Search, Marketing & SEO
By David Lakins

Guerrilla e-Marketing seminar in Bridport

Well we are off to Bridport today for the fourth Guerrilla e-Marketing seminar. With Social networking sites become almost common place with the larger corporations there has never been a better time for small businesses owners to take advantage of the opportunities this new media throws up. Since we started Read more…

Posted in: Blog, E-marketing, General on Wednesday, June 16th, 2010 by David Lakins, Managing Director & Head Honcho
By David Lakins

Guerrilla e-Marketing seminar in Verwood

The Guerrilla e-Marketing seminar in Verwood is all put to bed. Powerpoint presentation is finished, all that is needed now is an early night and hope that the forecast for snow doesn’t come to fruition and we get a good attendance.

Posted in: Blog, E-marketing, General on Wednesday, January 20th, 2010 by David Lakins, Managing Director & Head Honcho
By David Lakins

Guerrilla e-Marketing in Dorchester

I am just putting the finishing touches to the latest round of seminars for Business Link. Part of the Open for Busines Week, the Guerrilla e-Marketing Seminar at Kingston Maurwood in Dorchester looks set to be a great session with over a 100 people already booked in.

Posted in: Blog, E-marketing, General on Thursday, October 8th, 2009 by David Lakins, Managing Director & Head Honcho
By David Lakins

Real time Search

The search engine landscape is hotting up! Although Google is still the dominant search engine (according to market research firm Hitwise, Google accounted for more than 87% of the UK search market in 2008), in recent months, the search engine market has gotten just that little bit busier. With several new acquisitions, partnerships and enhancements coming out over the last few weeks Google is facing some stiff competition.

Posted in: Blog, Search Engine Optimisation on Wednesday, August 12th, 2009 by David Lakins, Managing Director & Head Honcho
By David Lakins

Ebusiness Blog and Dorchester Dorset

We have had a really busy week in the office this week with several new enquiries and requests for proposals.

Tim has been working hard completing two new sites which went live this week. Both based on the popular WordPress Content Management System and we are really pleased with both results.

Posted in: Blog, General on Friday, August 7th, 2009 by David Lakins, Managing Director & Head Honcho
By David Lakins

Internet – Rural vs City

An intersting article on the rural versus city debate on use of the web….. New Hitwise data indicates that people living in Britain’s rural areas tend to out-participate city folk when it comes to online shopping and social networking. For four weeks, Hitwise UK Research Director, Robin Goad looked at Read more…

Posted in: Blog, General on Wednesday, July 2nd, 2008 by David Lakins, Managing Director & Head Honcho
By David Lakins

Is Your Website Copy Crystal Clear?

Jill Whalen, CEO and founder of High Rankings has written a useful article on what makes great web copy and how it differs from offline brochure material…. Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all Read more…

Posted in: Blog, Online Marketing on Monday, March 10th, 2008 by David Lakins, Managing Director & Head Honcho
By David Lakins

Does Your Site Have Sex Appeal?

I came across this article this week by Christine Churchill …. and it provides a great insight into what makes men and women tick online. A useful reference to check your own site against if you have a particular target group in mind. The secret’s out: men and women are Read more…

Posted in: Blog, Online Marketing on Monday, March 3rd, 2008 by David Lakins, Managing Director & Head Honcho
By David Lakins

The Search Engine Optimization Fundamentals in 11 Steps

A useful article by Carsten Cumbrowski on the fundamentals of search engine optimization. Originally published in SiteProNews, January 08, 2008 People use search engines to find things. Although you should avoid making your business depending entirely on free traffic from search engines, so is it still important to consider search Read more…

Posted in: Blog, Search Engine Optimisation on Friday, February 15th, 2008 by David Lakins, Managing Director & Head Honcho
By David Lakins

Google Search Tips

How to get the most out of searching using Google and other search engines. A short interview with Matt Cutts – Senior Engineer with Google – who explores some of the best methods for searching. I will also bet you a £1 that there is at least one tip that Read more…

Posted in: Blog, General on Friday, January 11th, 2008 by David Lakins, Managing Director & Head Honcho
By David Lakins

Top 10 Internet Marketing Tips for 2008

A great article by Gillian Meier on some of the things you could be doing to promote your website during 2008. http://www.sitepronews.com/archives/2008/jan/9.html Internet Marketing has grown phenomenally over the last few years but the shift has quite clearly moved to a market that is driven by the consumer and that Read more…

Posted in: Blog, Online Marketing on Wednesday, January 9th, 2008 by David Lakins, Managing Director & Head Honcho
By David Lakins

Let a women teach you the secrets of linkbaiting

Headlines are the most crucial part of writing linkbait. More people read the headline than will read the body copy. If the headline fails everything else does. No one will read your brilliant copy if the headline fails to entice.

This morning I went to my local Tesco to pick up some much needed nappies and chocolate muffins (the muffins were for me and the nappies for my kid, just thought I’d clear that up). I checked out the magazine rack. I can never resist a peek at the magazine rack. I love magazines, if anything gives you great ideas it’s a rackful of contemporary mags.

Posted in: Blog, Online Marketing, Search Engine Optimisation on Sunday, December 16th, 2007 by David Lakins, Managing Director & Head Honcho
By David Lakins

What are UK Internet users searching for?

A new survey reveals what the UK’s internet users have been searching for, by studying which sectors are receiving the most visitors from search engines, and which sectors receive the greatest proportion of traffic from search. The Nielsen/NetRatings study found that web users in the UK clicked on more than Read more…

Posted in: Blog, General on Friday, November 16th, 2007 by David Lakins, Managing Director & Head Honcho
By David Lakins

10 Tips for SEO Copywriting

A great article on preparing copy and writing effectively for your website with search engines in mind – by Christopher Conlan SEO Copywriting is a skill. For most people it’s really something you learn over time by doing it, paying close attention to what your competitors are doing and reading Read more…

Posted in: Blog, Search Engine Optimisation on Sunday, November 4th, 2007 by David Lakins, Managing Director & Head Honcho
By David Lakins

Understanding Domain Names & DNS

I came across this article by Erik Kangas, President, Lux Scientiae and thought it worthy of a post because it explains how Domain Name sand DNS works in pretty friendly way – all credit to Erik Kangas. To understand what Domain Name Service (DNS) is and how it is used, Read more…

Posted in: Blog, Website Management on Friday, November 2nd, 2007 by David Lakins, Managing Director & Head Honcho
Google Analytics

Upgrades to Google Analytics

If you are using the fantastic Google Analytics to monitor your website traffic and user profiles, the search giant this week introduces significant upgrades. The following is a rundown on announcements made by Brett Crosby, senior manager for the program, at the eMetrics Summit: Site Search: You can now use Read more…

Posted in: Blog, Web Analytics on Friday, October 19th, 2007 by David Lakins, Managing Director & Head Honcho
By David Lakins

Business Link South East Launches

Well, the Business Link regional website for the South East region went live yesterday – all according to schedule. We have been working as technical project managers for the site since the beginning of April – so it has been a major project for us. We were contracted by Business Read more…

Posted in: Blog, General on Tuesday, September 25th, 2007 by David Lakins, Managing Director & Head Honcho
By David Lakins

Welcome to the new Key Multimedia Blog

Welcome to Key Multimedia’s new blog. We finally managed to find a couple of hours to get it set up – and we hope you find the content useful. It is powered by the fantastic WordPress blog tool – which is a breeze to manage and add content. We will Read more…

Posted in: Blog, General on Saturday, September 1st, 2007 by David Lakins, Managing Director & Head Honcho