By James HartIOS 6 is now installed on over 200 million (October 2012) devices globally. Despite Apple Maps being quite ‘buggy’ it is now on 60% of all apple devices and that’s only after a few months. This now means that Apple Maps is your latest mobile marketing opportunity. Whilst the global figures Read more…
Posted in: Blog, Online Marketing on Thursday, October 25th, 2012 by James Hart, Digital Account Manager for Search, Marketing & SEO
Hear that mournful whistle? That’s the winds of change, my friend. 2011 is almost at an end, and it’s been an enormously exciting and dynamic year for online marketing. Here is our round-up of the most important online developments and changes we’ve seen in the last twelve months. Google Panda Read more…
Posted in: Blog, General, Online Marketing, Search Engine Optimisation, Social Media on Friday, December 9th, 2011 by Chris Redhead, Digital Account Manager for Social & SEO
With Christmas now only a few months away, we thought it would be timely to write a post on putting together a successful online marketing strategy for the festive period. Firstly though, an apology for the lack of updates on this blog recently. It’s been a really busy couple of Read more…
Posted in: Blog, General, Online Marketing on Friday, October 7th, 2011 by James Hart, Digital Account Manager for Search, Marketing & SEO
By Chris RedheadTales from our recent visit to the New Media Age Marketing Week
Posted in: Blog, General, Online Marketing on Friday, July 1st, 2011 by Chris Redhead, Digital Account Manager for Social & SEO
Well what a crazy few days….. It all started last Wednesday with a mad dash up to London heathrow and a short stay at the Holiday Inn M4 in order to catch an early flight to Stockholm. Up before dawn and down to Terminal 3 – great things these self-service Read more…
Posted in: Blog, General, Online Marketing, Tools, Web Analytics on Tuesday, October 19th, 2010 by David Lakins, Managing Director & Head Honcho
Lookbooks are as much a part of the apparel and fashion world as those subscription cards stuck into your favorite magazine. The ubiquitous promos come out every season and are designed to give press, retailers, and sometimes consumers a brief overview of a line, a sampling that shows direction, feeling, Read more…
Posted in: Blog, General, Online Marketing on Thursday, September 23rd, 2010 by James Hart, Digital Account Manager for Search, Marketing & SEOBy James HartIs it any coincidence that Google Instant has come in time for Christmas? Would it be too cynical of me to suggest that as retailers start to plan for Christmas their Search and PPC teams now have to grapple with changes that they now have to consider part-word. Consider all Read more…
Posted in: Blog, General, Online Marketing, Pay-Per-Click, Search Engine Optimisation on Thursday, September 16th, 2010 by James Hart, Digital Account Manager for Search, Marketing & SEO
By David LakinsI am just putting the finishing touches to the second date of the Guerrilla e-Marketing seminars for Business Link that is due to take place in Verwood, near Bournemouth.
Posted in: Blog, E-marketing, General, Online Marketing, Search Engine Optimisation on Thursday, January 7th, 2010 by David Lakins, Managing Director & Head HonchoBy David LakinsThe World Wide Web has gone through rapid development since its launch in 1991 and businesses have tried to find new and exciting ways to harness the marketing power of this amazing tool.
Posted in: Blog, General, Online Marketing, Search Engine Optimisation, Tools on Tuesday, July 7th, 2009 by David Lakins, Managing Director & Head HonchoBy David LakinsJill Whalen, CEO and founder of High Rankings has written a useful article on what makes great web copy and how it differs from offline brochure material…. Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all Read more…
Posted in: Blog, Online Marketing on Monday, March 10th, 2008 by David Lakins, Managing Director & Head HonchoBy David LakinsI came across this article this week by Christine Churchill …. and it provides a great insight into what makes men and women tick online. A useful reference to check your own site against if you have a particular target group in mind. The secret’s out: men and women are Read more…
Posted in: Blog, Online Marketing on Monday, March 3rd, 2008 by David Lakins, Managing Director & Head HonchoBy David LakinsA great article by Gillian Meier on some of the things you could be doing to promote your website during 2008. http://www.sitepronews.com/archives/2008/jan/9.html Internet Marketing has grown phenomenally over the last few years but the shift has quite clearly moved to a market that is driven by the consumer and that Read more…
Posted in: Blog, Online Marketing on Wednesday, January 9th, 2008 by David Lakins, Managing Director & Head HonchoBy David LakinsHeadlines are the most crucial part of writing linkbait. More people read the headline than will read the body copy. If the headline fails everything else does. No one will read your brilliant copy if the headline fails to entice.
This morning I went to my local Tesco to pick up some much needed nappies and chocolate muffins (the muffins were for me and the nappies for my kid, just thought I’d clear that up). I checked out the magazine rack. I can never resist a peek at the magazine rack. I love magazines, if anything gives you great ideas it’s a rackful of contemporary mags.
Posted in: Blog, Online Marketing, Search Engine Optimisation on Sunday, December 16th, 2007 by David Lakins, Managing Director & Head Honcho