General | Key Multimedia

Guerrilla e-Marketing seminar in Bridport

Wednesday, June 16th, 2010

Well we are off to Bridport today for the fourth Guerrilla e-Marketing seminar.

With Social networking sites become almost common place with the larger corporations there has never been a better time for small businesses owners to take advantage of the opportunities this new media throws up.

Since we started running this seminar with Business Link over a year ago we have gradually seen more and more SME’s take up the likes of Twitter, Facebook and LinkedIn and find some great ways of using them.

Dorset Businesses using Social Media

We have seen Holiday Park owners using Facebook to engage with their residents and holiday makers - sharing what goe son at the Park throughout the year and making their guests feel truly part of the organisation.
There are the Dorset “foodies” that are using Twitter to raise awaress of their products and keep their brands in front of the consumer.
Then there’s YouTube - over the last 12 months we have seen more businesses turn to using video as a great way of showcasing their talents and their products.

The seminar is fully booked so we are looking forward to meeting with a great crowd and sharing some of those Social media experiences - and maybe picking up a few new ones along the way.

We hope you enjoy the Guerrilla e-Marketing Seminar in Bridport too!

Tags: Guerrilla e-Marketing, Guerrilla e-Marketing Seminar Bridport, social media
Posted in E-marketing, General | 1 Comment »

Guerrilla e-Marketing seminar in Verwood

Wednesday, January 20th, 2010

The Guerrilla e-Marketing seminar in Verwood is all put to bed. Powerpoint presentation is finished, all that is needed now is an early night and hope that the forecast for snow doesn’t come to fruition and we get a good attendance.

Quite by surprise I have taken quite a few calls this week from people who had attended the last Guerrilla e-Marketing seminar in Dorchester. A couple of people phoned to check a few details on running an ffective email marketing campaign.

After coming along to the Kingston Maurward event, one Poole based company used the bad weather theme and created a specific e-marketing campaign to target those that had damaged their cars during the wintry weather.

Neat little idea that by all accounts worked a treat!

Take a look at the example from Ooops.net

OOOPS Email Marketing

Twitter and Facebook Tip Sheets

Twitter and Facebook also seem to be on a lot of people’s agenda this month - even if it is just finding enough about it to make a decison whether to write them off for now.

If you are thinking of using Twitter or Facebook to promote your business we have put together a couple of tip sheets to get you started. They are easy to follow and in PDF format so no problems printing them out either.

Tags: blogs, facebook, Guerrilla e-Marketing, linkedin, twitter
Posted in E-marketing, General | No Comments »

Guerrilla e-Marketing in Verwood Dorset

Thursday, January 7th, 2010

The first Guerrilla e-Marketing seminar at Kingston Maurward in October went down a storm with nearly 100 people packed in to the seminar room.

Slight panic to begin with as we didn’t have Internet access - so unfortunately, we couldn’t do any live demos. But the sheer number of local businesses present proved that owner managers are waking up to the fact that Social Media networks like Facebook, Linked In and Twitter are tools that need to be understood - and if they are appropriate, embraced within the business.

I am just putting the finishing touches to the second date of the Guerrilla e-Marketing seminars for Business Link that is due to take place in Verwood, near Bournemouth.

Will try and make it slightly different to the material we used at Kingston Maurward so I make it more relevant to the local area and businesses attending.

Guerrilla e-Marketing for 2010

If you missed the introduction to the first seminar - Guerilla emarketing is:-

"An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

The fact that Google and the other search engines have recently integrated real-time search within their search engines - picking up feeds from the likes of Twitter - it makes it even more important for businesses to be aware of the changing search engine landscape if they want to keep ahead of the game when it come to search engine optimisation.

Hopefully, there will be plenty of material for you to start thinking how to start to exploit the likes of Facebook, Linked In and Twitter.

Look forward to seeing you on the 20th January.

If you can’t make it - I will post a copy of the Guerrilla e-Marketing slides after the event, plus some tip sheets for creating Twitter and LinkedIn profiles as well as building a Facebook Business Fan Page.

I know there are still places left on the seminar - so to make a booking follow this link - Guerrilla eMarketing Verwood Booking or contact the Business Link Events team on 0845 0707 747 or via events@businesslinksw.co.uk

Tags: facebook, Guerrilla e-Marketing, linkedin, social media, twitter
Posted in E-marketing, General, Online Marketing, Search Engine Optimisation | 1 Comment »

History of Google

Friday, November 6th, 2009

If you thought you knew Google - then maybe think again.

Here is a quick potted history of Google in a swift couple of minutes.

Great video presentation as well……

Tags: google, History of Google
Posted in General, Search Engine Optimisation, Web Analytics | 1 Comment »

Guerrilla e-Marketing in Dorchester

Thursday, October 8th, 2009

I am just putting the finishing touches to the latest round of seminars for Business Link. Part of the Open for Busines Week, the Guerrilla e-Marketing Seminar at Kingston Maurwood in Dorchester looks set to be a great session with over a 100 people already booked in.

What is Guerrilla e-Marketing

Guerrilla e-Marketing is a one of those concepts that can take a brand or product to new heights.

According to Wikipedia Guerilla emarketing is:-

"An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

I’m not going to give too much of the presentation away just yet - but I hope there will be plenty of material for you to start thinking how to start to exploit the likes of Facebook, Linked In and Twitter. There will also be a section on how to build a great email list and get the most from your mailing lists.

Look forward to seeing you on the 14th October.

If you can’t make it - I will post a copy of the Guerrilla e-Marketing slides after the event.

Tags: Guerrilla e-Marketing
Posted in E-marketing, General | 2 Comments »

Ebusiness Blog and Dorchester Dorset

Friday, August 7th, 2009

We have had a really busy week in the office this week with several new enquiries and requests for proposals.

Tim has been working hard completing two new sites which went live this week. Both based on the popular WordPress Content Management System and we are really pleased with both results.

eBusiness Blog

Check out the new eBusiness Blog - a site created for James Cope one of the eBusiness Advisers with Business Link

James has been successfully running a hosted WordPress blog for the past eighteen months - so we helped him out by creating his own WordPress site that offers a little bit more flexibility. Fortunately, we managed to import all of his past posts so he hasn’t lost any of his recent hard work.

Site info: www.ebusinessblog.co.uk

We have also launched a blog alongside the Dorchester Dorset website. We have been working with Phil Gordon and Keir Francis to promote the new website that focuses on raising the profile of the Dorchester Town centre. The blog is designed to support the main site with ability to post lots of great short articles and engage with local residents and businesses.

So if you are in Dorset for a few days why not visit Dorchester and check out the website and blog for ideas for things to do.

Site info: www.dorchesterdorset.com/blog

Tags: dorchester dorset, ebusiness blog, wordpress
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Web techniques to boost your business

Tuesday, July 7th, 2009

We were delighted to be asked to run another seminar series for Business Link. This Summer series of four seminars across the Southwest focuses on Web Techniques to Boost your business.

The World Wide Web has gone through rapid development since its launch in 1991 and businesses have tried to find new and exciting ways to harness the marketing power of this amazing tool. The business landscape has also changed and 2008 had a major impact on business confidence. As many small businesses look to tighten their belts, this seminar provides some practical ideas to generate business and raise your profile using the Internet whilst keeping your own marketing spend to a minimum.

The seminar includes topics such as:-

creating an online strategy that works;
how the recession has affected visitor behaviour;
tips and tools for search engine optimisation and Pay-Per-Click;
how to improve your online presence by using social media tools

The numbers of attendees are looking great with nearly 200 already booked up in and we are looking forward to a great week of presentations and meeting lots of new businesses who are looking at new ways to boost their web presence.

Download the presentation - Web techniques to boost your business 7.5MB

Venues:

Business Link - The Exchange, Sturminster Newton - 7th July 2009;
Stonehouse Court Hotel, Gloucestershire - 8th July;
Swindon Town Football Club - 9th July 2009
Town & Country Lodge, Bristol - 15th July 2009

Tags: Online Marketing, Search Engine Optimisation, Web techniques to boost your business
Posted in General, Online Marketing, Search Engine Optimisation, Tools | No Comments »

Internet - Rural vs City

Wednesday, July 2nd, 2008

Map of Britain showing online shopping use An intersting article on the rural versus city debate on use of the web…..

New Hitwise data indicates that people living in Britain’s rural areas tend to out-participate city folk when it comes to online shopping and social networking.

For four weeks, Hitwise UK Research Director, Robin Goad looked at how many Internet users in a given geographic area went to shopping sites and found that city types are the least likely to visit an online retailer, while rural residents in Wales and the South West were most active. “A similar picture also emerges when it comes to social networking.

London is again the most under-represented region, while Northern Ireland, Wales and Scotland are all over-represented”, says Goad.

The statistics go against what most people might imagine; urban residents are supposed to be the ones setting tech trends. But it looks like people living outside big cities have become extremely comfortable with social networks and shopping sites.

View full article

Tags: broadband, internet, internet use
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Google Search Tips

Friday, January 11th, 2008

How to get the most out of searching using Google and other search engines. A short interview with Matt Cutts - Senior Engineer with Google - who explores some of the best methods for searching.

I will also bet you a Â£1 that there is at least one tip that you didn’t know you could do via Google!

Dave

Tags: google, search engine
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What are UK Internet users searching for?

Friday, November 16th, 2007

A new survey reveals what the UKâ€™s internet users have been searching for, by studying which sectors are receiving the most visitors from search engines, and which sectors receive the greatest proportion of traffic from search.

The Nielsen/NetRatings study found that web users in the UK clicked on more than 1.3bn search results in July this year, which equates to 29,000 per minute.

The travel sector received the most, with 41.6m clickthroughs from search engines, which accounted for 4.7% of all clicks. Next was the social networks sector, with 40.2m clicks, followed by research tools, such as Wikipedia, with 39.3m clickthroughs.

Search was the fourth most popular category, receiving 37.4m, or 4.2% of all clickthroughs, with Google predictably the leading brand in the sector. The search engine now accounts for 80% of search clickthroughs in the UK. Yahoo was next on 7.5%, AOL received 5.5%, MSN/Windows Live 2.7%, and Ask.com on 2.1%.

According to Alex Burmaster, European Internet Analyst for Nielsen//NetRatings:

â€œBritons online are most likely to be searching for travel deals, social networks or reference information through sites like Wikipedia and Yahoo! Answers. To see how deeply ingrained search is in the Internet today, one needs to look no further than the fact the fourth most popular search destination is search itself. In other words, people use search engines to find other search engines!â€

The study also looked at the percentage of visits coming to each sector from search, revealing that reference and research sites rely on search engine traffic the most, receiving 79% of traffic from search, thanks largely to the prominent position of Wikipedia on many of Googleâ€™s search results. Travel websites were next on the list, also relying heavily on search traffic.
Download the Nielsen/Net Ratings Study

Tags: internet statistics, nielsen
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Dorset Businesses using Social Media

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Guerrilla e-Marketing for 2010

What is Guerrilla e-Marketing