Guerrilla e-Marketing seminar in Verwood

The Guerrilla e-Marketing seminar in Verwood is all put to bed. Powerpoint presentation is finished, all that is needed now is an early night and hope that the forecast for snow doesn’t come to fruition and we get a good attendance.

Quite by surprise I have taken quite a few calls this week from people who had attended the last Guerrilla e-Marketing seminar in Dorchester. A couple of people phoned to check a few details on running an ffective email marketing campaign.

After coming along to the Kingston Maurward event, one Poole based company used the bad weather theme and created a specific e-marketing campaign to target those that had damaged their cars during the wintry weather.

Neat little idea that by all accounts worked a treat!

Take a look at the example from Ooops.net

OOOPS Email Marketing

Twitter and Facebook Tip Sheets

Twitter and Facebook also seem to be on a lot of people’s agenda this month - even if it is just finding enough about it to make a decison whether to write them off for now.

If you are thinking of using Twitter or Facebook to promote your business we have put together a couple of tip sheets to get you started. They are easy to follow and in PDF format so no problems printing them out either.

• Download - Twitter Tip Sheet
• Download - Facebook Fan Page Tip Sheet

Posted in E-marketing, General | No Comments »

Guerrilla e-Marketing in Verwood Dorset

The first Guerrilla e-Marketing seminar at Kingston Maurward in October went down a storm with nearly 100 people packed in to the seminar room.

Slight panic to begin with as we didn’t have Internet access - so unfortunately, we couldn’t do any live demos. But the sheer number of local businesses present proved that owner managers are waking up to the fact that Social Media networks like Facebook, Linked In and Twitter are tools that need to be understood - and if they are appropriate, embraced within the business.

I am just putting the finishing touches to the second date of the Guerrilla e-Marketing seminars for Business Link that is due to take place in Verwood, near Bournemouth.

Will try and make it slightly different to the material we used at Kingston Maurward so I make it more relevant to the local area and businesses attending.

Guerrilla e-Marketing for 2010

If you missed the introduction to the first seminar - Guerilla emarketing is:-

"An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

The fact that Google and the other search engines have recently integrated real-time search within their search engines - picking up feeds from the likes of Twitter - it makes it even more important for businesses to be aware of the changing search engine landscape if they want to keep ahead of the game when it come to search engine optimisation.

Hopefully, there will be plenty of material for you to start thinking how to start to exploit the likes of Facebook, Linked In and Twitter.

Look forward to seeing you on the 20th January.

If you can’t make it - I will post a copy of the Guerrilla e-Marketing slides after the event, plus some tip sheets for creating Twitter and LinkedIn profiles as well as building a Facebook Business Fan Page.

I know there are still places left on the seminar - so to make a booking follow this link - Guerrilla eMarketing Verwood Booking or contact the Business Link Events team on 0845 0707 747 or via events@businesslinksw.co.uk

Posted in E-marketing, General, Online Marketing, Search Engine Optimisation | 1 Comment »

History of Google

If you thought you knew Google - then maybe think again.

Here is a quick potted history of Google in a swift couple of minutes.

Great video presentation as well……

Posted in General, Search Engine Optimisation, Web Analytics | No Comments »

Guerrilla e-Marketing in Dorchester

I am just putting the finishing touches to the latest round of seminars for Business Link. Part of the Open for Busines Week, the Guerrilla e-Marketing Seminar at Kingston Maurwood in Dorchester looks set to be a great session with over a 100 people already booked in.

What is Guerrilla e-Marketing

Guerrilla e-Marketing is a one of those concepts that can take a brand or product to new heights.

According to Wikipedia Guerilla emarketing is:-

"An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

I’m not going to give too much of the presentation away just yet - but I hope there will be plenty of material for you to start thinking how to start to exploit the likes of Facebook, Linked In and Twitter. There will also be a section on how to build a great email list and get the most from your mailing lists.

Look forward to seeing you on the 14th October.

If you can’t make it - I will post a copy of the Guerrilla e-Marketing slides after the event.

Posted in E-marketing, General | 2 Comments »

Real time Search

The search engine landscape is hotting up! Although Google is still the dominant search engine (according to market research firm Hitwise, Google accounted for more than 87% of the UK search market in 2008), in recent months, the search engine market has gotten just that little bit busier.

With several new acquisitions, partnerships and enhancements coming out over the last few weeks Google is facing some stiff competition.

• Microsoft’s Bing was launched back in June and appears to be having a good crack at Google’s dominance, delivering fast search results. A lot of our clients are seeing an increasing amount of traffic come via Bing.
• Wolfram Alpha entered the search market place with its "computational knowledge engine"
• and a revamped Ask Jeeves have also entered the fray

Real-time Search Results

The big noise at the moment is all about "real-time search" and the ability of search engines to rapidly index the very latest content on the web and make it available via their search tools.

Google have had their Web Options tool as part of the standard search engine for some time now and it kind of gave an idea where things might be heading.

Today, we caught first sight if their new search tool which is their "first step in improving the speed, accuracy and comprehensiveness of search results".

Nicknamed "Caffeine", the beta search tool is able to carry out searches at double the existing speed and also introduces real-time results and news feeds.

So what does Real-time Search mean to most everyday users?

Well probably not a lot.

Most of us won’t even notice a difference, the search interface hasn’t change it is simply the algorithms being used to display the results.

But with Caffeine picking up news stories and putting fresher content higher up the search results, there has never been a more important time to keep your website content up to date and perhaps even think about adding a blog to your online presence.

Posted in Search Engine Optimisation | 1 Comment »