Guerrilla e-Marketing seminar in Bridport

Well we are off to Bridport today for the fourth Guerrilla e-Marketing seminar.

With Social networking sites become almost common place with the larger corporations there has never been a better time for small businesses owners to take advantage of the opportunities this new media throws up.

Since we started running this seminar with Business Link over a year ago we have gradually seen more and more SME’s take up the likes of Twitter, Facebook and LinkedIn and find some great ways of using them.

Dorset Businesses using Social Media

• We have seen Holiday Park owners using Facebook to engage with their residents and holiday makers - sharing what goe son at the Park throughout the year and making their guests feel truly part of the organisation.
• There are the Dorset “foodies” that are using Twitter to raise awaress of their products and keep their brands in front of the consumer.
• Then there’s YouTube - over the last 12 months we have seen more businesses turn to using video as a great way of showcasing their talents and their products.

The seminar is fully booked so we are looking forward to meeting with a great crowd and sharing some of those Social media experiences - and maybe picking up a few new ones along the way.

We hope you enjoy the Guerrilla e-Marketing Seminar in Bridport too!

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Guerrilla e-Marketing seminar in Verwood

The Guerrilla e-Marketing seminar in Verwood is all put to bed. Powerpoint presentation is finished, all that is needed now is an early night and hope that the forecast for snow doesn’t come to fruition and we get a good attendance.

Quite by surprise I have taken quite a few calls this week from people who had attended the last Guerrilla e-Marketing seminar in Dorchester. A couple of people phoned to check a few details on running an ffective email marketing campaign.

After coming along to the Kingston Maurward event, one Poole based company used the bad weather theme and created a specific e-marketing campaign to target those that had damaged their cars during the wintry weather.

Neat little idea that by all accounts worked a treat!

Take a look at the example from Ooops.net

OOOPS Email Marketing

Twitter and Facebook Tip Sheets

Twitter and Facebook also seem to be on a lot of people’s agenda this month - even if it is just finding enough about it to make a decison whether to write them off for now.

If you are thinking of using Twitter or Facebook to promote your business we have put together a couple of tip sheets to get you started. They are easy to follow and in PDF format so no problems printing them out either.

• Download - Twitter Tip Sheet
• Download - Facebook Fan Page Tip Sheet

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Guerrilla e-Marketing in Verwood Dorset

The first Guerrilla e-Marketing seminar at Kingston Maurward in October went down a storm with nearly 100 people packed in to the seminar room.

Slight panic to begin with as we didn’t have Internet access - so unfortunately, we couldn’t do any live demos. But the sheer number of local businesses present proved that owner managers are waking up to the fact that Social Media networks like Facebook, Linked In and Twitter are tools that need to be understood - and if they are appropriate, embraced within the business.

I am just putting the finishing touches to the second date of the Guerrilla e-Marketing seminars for Business Link that is due to take place in Verwood, near Bournemouth.

Will try and make it slightly different to the material we used at Kingston Maurward so I make it more relevant to the local area and businesses attending.

Guerrilla e-Marketing for 2010

If you missed the introduction to the first seminar - Guerilla emarketing is:-

"An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

The fact that Google and the other search engines have recently integrated real-time search within their search engines - picking up feeds from the likes of Twitter - it makes it even more important for businesses to be aware of the changing search engine landscape if they want to keep ahead of the game when it come to search engine optimisation.

Hopefully, there will be plenty of material for you to start thinking how to start to exploit the likes of Facebook, Linked In and Twitter.

Look forward to seeing you on the 20th January.

If you can’t make it - I will post a copy of the Guerrilla e-Marketing slides after the event, plus some tip sheets for creating Twitter and LinkedIn profiles as well as building a Facebook Business Fan Page.

I know there are still places left on the seminar - so to make a booking follow this link - Guerrilla eMarketing Verwood Booking or contact the Business Link Events team on 0845 0707 747 or via events@businesslinksw.co.uk

Posted in E-marketing, General, Online Marketing, Search Engine Optimisation | 1 Comment »

History of Google

If you thought you knew Google - then maybe think again.

Here is a quick potted history of Google in a swift couple of minutes.

Great video presentation as well……

Posted in General, Search Engine Optimisation, Web Analytics | 1 Comment »

Guerrilla e-Marketing in Dorchester

I am just putting the finishing touches to the latest round of seminars for Business Link. Part of the Open for Busines Week, the Guerrilla e-Marketing Seminar at Kingston Maurwood in Dorchester looks set to be a great session with over a 100 people already booked in.

What is Guerrilla e-Marketing

Guerrilla e-Marketing is a one of those concepts that can take a brand or product to new heights.

According to Wikipedia Guerilla emarketing is:-

"An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

I’m not going to give too much of the presentation away just yet - but I hope there will be plenty of material for you to start thinking how to start to exploit the likes of Facebook, Linked In and Twitter. There will also be a section on how to build a great email list and get the most from your mailing lists.

Look forward to seeing you on the 14th October.

If you can’t make it - I will post a copy of the Guerrilla e-Marketing slides after the event.

Posted in E-marketing, General | 2 Comments »