Google’s website preview

James Hart at Key Multimedia

All change please.

It just feels that Google never stops changing. One of Google’s latest innovations is the Website Preview. It’s a little magnifying glass that sits to the right of the title tag on the SERPs.

Normally I don’t buy into this kind of gimmickry. But – I like it. Instead of clicking on the link and waiting, albeit a couple of seconds for the page to load, I can check the preview to see whether it is a site I am really interested in.

A really straight forward simply tool. Nice one.

Google Search Preview

Keep you eye out for the little magnifying glass.

Google Magnifying Glass

It will be interesting to see how much Google’s preview will influence website design. If it takes off and people actually notice the small magnifying glass then webmaster may think twice about Flash headers above the fold. Or bland looking text based sites.

Not everything Google does is a roaring success, Google Goggles comes to mind. But with everything online, it’s a wait and see policy.

Posted in: Blog, Search Engine Optimisation on Thursday, November 25th, 2010 by James Hart, Digital Account Manager for Search, Marketing & SEO