I am just putting the finishing touches to the latest round of seminars for Business Link. Part of the Open for Busines Week, the Guerrilla e-Marketing Seminar at Kingston Maurwood in Dorchester looks set to be a great session with over a 100 people already booked in.

What is Guerrilla e-Marketing

Guerrilla e-Marketing is a one of those concepts that can take a brand or product to new heights.

According to Wikipedia Guerilla emarketing is:-

"An unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral."

I’m not going to give too much of the presentation away just yet - but I hope there will be plenty of material for you to start thinking how to start to exploit the likes of Facebook, Linked In and Twitter. There will also be a section on how to build a great email list and get the most from your mailing lists.

Look forward to seeing you on the 14th October.

If you can’t make it - I will post a copy of the Guerrilla e-Marketing slides after the event.